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Game Insights European presence in the ATP and WTA elite at year-end: Italy and Ukraine lead Industry Trends Mercedes-Benz steps up in women’s tennis. What matters in the WTA deal? News Coco Gauff signs global ambassador deal with Mercedes-Benz Activations What to know about UTS London partners and the role of Victorian Plumbing News ATP Finals title match draws 6.7m viewers on Italian TV amid rising interest Activations Local sponsorship in tennis: how a Cupra dealer built a working case in Ireland Game Insights Jannik Sinner prize money: which tournaments contributed the most? Game Insights Who represents Carlos Alcaraz as his tennis agent? Albert Molina, IMG
Game Insights European presence in the ATP and WTA elite at year-end: Italy and Ukraine lead Industry Trends Mercedes-Benz steps up in women’s tennis. What matters in the WTA deal? News Coco Gauff signs global ambassador deal with Mercedes-Benz Activations What to know about UTS London partners and the role of Victorian Plumbing News ATP Finals title match draws 6.7m viewers on Italian TV amid rising interest Activations Local sponsorship in tennis: how a Cupra dealer built a working case in Ireland Game Insights Jannik Sinner prize money: which tournaments contributed the most? Game Insights Who represents Carlos Alcaraz as his tennis agent? Albert Molina, IMG
Activations

Why Stella Artois invests in tennis, where no one drinks beer

Pavel Petko on  9 May 2025 
Stella Artois has joined the ATP Tour as a gold partner. At first glance, it’s a surprising...
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Sponsors

WTA Ventures appoints Wasserman to drive global partnerships

Racket One on  29 April 2025 
WTA Ventures, the commercial arm of the Women’s Tennis Association, has appointed Wasserman as...
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Market Insights

Crypto firms deepen tennis ties: ATP Tour signs deal with Bitpanda

Racket One on  16 April 2025 
The ATP Tour has announced a multi-year agreement with Austrian fintech unicorn Bitpanda,...
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Industry Trends

USA vs. China: is the tennis market facing a racket shortage?

Pavel Petko on  11 April 2025 
Although US President Donald Trump has announced a 90-day suspension of tariffs, he is still...
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Industry Trends

Head claims market leadership in European tennis racket sales

Racket One on  27 March 2025 
Head, the sports equipment manufacturer headquartered in Austria, has declared itself the...
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Industry Trends

WTA reviews 2024 global audience: viewership exceeds 1.1 billion

Racket One on  24 March 2025 
The WTA, citing data from the analytics company YouGov, has reported a record increase in its...
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Game Insights

Holger Rune’s coaching carousel: where is this race headed?

Alena Soika on  23 March 2025 
After a controversial VAR decision in Miami that led to Rune’s defeat and an abrupt exit, it’s...
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News

Djokovic-led players sue ATP, WTA, and ITF – what’s happening?

Racket One on  21 March 2025 
The Professional Tennis Players Association (PTPA), which has increasingly been making waves in...
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About racket one

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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