Racket One Insights tracks new partnerships and identifies signals from brands entering the tennis market. Here are several changes in the US Open’s 2026 sponsorship portfolio that caught our analysts’ attention.

AT&T moves from infrastructure provider to official partner

The USTA and AT&T have signed a five-year agreement, making the company the exclusive Official Connectivity Partner of the US Open. AT&T was already a technology provider for the tournament, so the deal is a commercial expansion of an existing relationship rather than a new collaboration.

AT&T will continue to provide connectivity across the venue, gain its own hospitality space, and, from 2027, become the title partner of one of the new premium suite levels at Arthur Ashe Stadium.

Harvey enters sports sponsorship with the US Open

Legal AI platform Harvey has signed a multi-year agreement with the US Open, becoming the first Official Legal Assistant in the tournament’s history. This is Harvey’s first sports sponsorship.

The rights package includes branding at Arthur Ashe Stadium and selected tournament courts, as well as virtual on-court logo placement in the international broadcast feed. The exact duration and financial terms of the agreement have not been disclosed.

Ōura signs a five-year partnership with the USTA and US Open

Smart ring maker Ōura has become the USTA’s first official partner in the wearable fitness device category. The agreement covers the US Open, USTA Coaching, and USTA national competitions. Ōura Rings will be offered to every player in the main draw, while the brand will receive exposure inside the stadiums, across the tournament grounds, and in international broadcasts.

From 2027, Ōura will become a founding partner of the new Player Performance Center and receive naming rights to its recovery and wellness area. The partnership also includes educational programs for coaches and USTA participants, health and recovery research, and fan activations. Ahead of the US Open, the brand also signed long-term individual agreements with Coco Gauff and Taylor Fritz.

Electrolit becomes the official electrolyte beverage of the US Open

Electrolit has signed a multi-year agreement with the USTA and was named the Official Electrolyte Beverage of the US Open. Its products will be available to all players in branded courtside coolers and other player areas.

The partnership package also includes a promotional space at the USTA Billie Jean King National Tennis Center and virtual on-court logo placement during main-draw broadcasts on ESPN in the United States. Before signing the agreement, Electrolit was already working with Aryna Sabalenka and Emilio Nava.

Insights in a few words

• The new partnerships span specialist categories ranging from legal AI to wearable devices and sports hydration.
• Three of the four partnerships include the use of the sponsor’s product or infrastructure alongside brand exposure.
• The redevelopment of the USTA Billie Jean King National Tennis Center and Arthur Ashe Stadium ahead of 2027 is already creating new naming-rights assets and long-term partnership opportunities.
• Ōura combines US Open rights with wider USTA programs and individual agreements with Coco Gauff and Taylor Fritz.
• Harvey’s virtual branding covers the international feed, while Electrolit’s placement is included in ESPN broadcasts in the United States.

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