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HomeCategory "Activations"

Activations

Tennis brand activations featuring sponsorship campaigns, marketing initiatives and creative brand partnerships across ATP, WTA and major tennis tournaments.
Activations

What to know about UTS London partners and the role of Victorian Plumbing

Racket One on 4 December 2025
Ultimate Tennis Showdown returns to London: the season’s final stage will take place on 5–7...
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Activations

Local sponsorship in tennis: how a Cupra dealer built a working case in Ireland

Marina Oglobla on 20 November 2025
A story of how a family-run car business from Athlone entered tennis through real involvement in...
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Activations

Australian Open and Bupa: a sponsorship bridging healthcare and tennis

Racket One on 30 October 2025
The Grand Slam tournament has announced a multi-year partnership with a brand entering tennis...
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Activations

Who sponsors Iva Jovic? US tennis breakout, the youngest tour champion since Gauff

Racket One on 29 September 2025
In September 2025, Iva Jovic scored a major breakthrough — at just 17, she captured her first...
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Activations

Gucci in tennis: a distinctive style statement beyond competition

Yana Borisova on 23 July 2025
While sportswear often emphasizes performance and ambition, Gucci offers a different...
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Activations

Tecnifibre unites Świątek and Medvedev in padel — breaks digital records

Racket One on 16 June 2025
The French tennis equipment brand recently released its most successful digital campaign to date...
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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    Racket One Insights 

    Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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