Activations

What to know about UTS London partners and the role of Victorian Plumbing

Ultimate Tennis Showdown returns to London: the season’s final stage will take place on 5–7...

Local sponsorship in tennis: how a Cupra dealer built a working case in Ireland

A story of how a family-run car business from Athlone entered tennis through real involvement in...

Australian Open and Bupa: a sponsorship bridging healthcare and tennis

The Grand Slam tournament has announced a multi-year partnership with a brand entering tennis...

Who sponsors Iva Jovic? US tennis breakout, the youngest tour champion since Gauff

In September 2025, Iva Jovic scored a major breakthrough — at just 17, she captured her first...

Gucci in tennis: a distinctive style statement beyond competition

While sportswear often emphasizes performance and ambition, Gucci offers a different...

Tecnifibre unites Świątek and Medvedev in padel — breaks digital records

The French tennis equipment brand recently released its most successful digital campaign to date...