Activations

What to know about UTS London partners and the role of Victorian Plumbing

Ultimate Tennis Showdown returns to London: the season’s final stage will take place on 5–7...

Local sponsorship in tennis: how a Cupra dealer built a working case in Ireland

A story of how a family-run car business from Athlone entered tennis through real involvement in...

Australian Open and Bupa: a sponsorship bridging healthcare and tennis

The Grand Slam tournament has announced a multi-year partnership with a brand entering tennis...

Who sponsors Iva Jovic? US tennis breakout, the youngest tour champion since Gauff

In September 2025, Iva Jovic scored a major breakthrough — at just 17, she captured her first...

Gucci in tennis: a distinctive style statement beyond competition

While sportswear often emphasizes performance and ambition, Gucci offers a different...

Tecnifibre unites Świątek and Medvedev in padel — breaks digital records

The French tennis equipment brand recently released its most successful digital campaign to date...

How La Roche-Posay turned tennis into a platform for beauty marketing

La Roche-Posay, a dermatological brand from the L'Oréal portfolio known for its expertise in sun...

How OnlyFans is testing the limits of modern tennis sponsorship

In May 2025, Alexandre Muller achieved the biggest win of his career by beating top seed...

Why Stella Artois invests in tennis, where no one drinks beer

Stella Artois has joined the ATP Tour as a gold partner. At first glance, it’s a surprising...