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HomeAuthor Alena Soika

Alena Soika

Author of Racketone.com. Based in Georgia, with a deep passion for tennis. Contact me
Game Insights

Who is Valentin Vacherot? From obscurity to a Shanghai Masters champion

Alena Soika on 9 October 2025
The 26-year-old from Monaco had long been considered a tour outsider, sitting at No. 204 in the...
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Game Insights

Tennis storylines of October: Shanghai without Alcaraz and the race for Turin

Alena Soika on 1 October 2025
Your shortcut to the month ahead in tennis – highlighting moments that may shape players,...
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Game Insights

Sabalenka and the Grand Slams in 2025: consistency without ease

Alena Soika on 10 September 2025
From Melbourne to New York, a bird’s-eye view of the reigning force in women’s tennis reveals...
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Game Insights

“We push each other forward”. Francesco Passaro on the key to Italy’s tennis rise

Alena Soika on 7 August 2025
From clay courts in Perugia to ATP–level wins and a Top 100 debut, the 24–year–old Italian...
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Game Insights

Swiatek’s grass breakthrough wasn’t just about winning Wimbledon

Alena Soika on 15 July 2025
In recent years, the women's draw at Wimbledon has felt like a tournament of surprise champions:...
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Game Insights

The grass season as a stress test: why Wimbledon 2025 has already made history

Alena Soika on 8 July 2025
This year’s Wimbledon is shaping up to be one of the most unpredictable tournaments in recent...
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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    Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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