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Game Insights European presence in the ATP and WTA elite at year-end: Italy and Ukraine lead Industry Trends Mercedes-Benz steps up in women’s tennis. What matters in the WTA deal? News Coco Gauff signs global ambassador deal with Mercedes-Benz Activations What to know about UTS London partners and the role of Victorian Plumbing News ATP Finals title match draws 6.7m viewers on Italian TV amid rising interest Activations Local sponsorship in tennis: how a Cupra dealer built a working case in Ireland Game Insights Jannik Sinner prize money: which tournaments contributed the most? Game Insights Who represents Carlos Alcaraz as his tennis agent? Albert Molina, IMG
Game Insights European presence in the ATP and WTA elite at year-end: Italy and Ukraine lead Industry Trends Mercedes-Benz steps up in women’s tennis. What matters in the WTA deal? News Coco Gauff signs global ambassador deal with Mercedes-Benz Activations What to know about UTS London partners and the role of Victorian Plumbing News ATP Finals title match draws 6.7m viewers on Italian TV amid rising interest Activations Local sponsorship in tennis: how a Cupra dealer built a working case in Ireland Game Insights Jannik Sinner prize money: which tournaments contributed the most? Game Insights Who represents Carlos Alcaraz as his tennis agent? Albert Molina, IMG
Courts & Clubs

Women’s tennis participation in Europe is below the global average

Racket One on  21 January 2025 
The number of women playing tennis in European countries seems to be lower than in some other...
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Courts & Clubs

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Yana Borisova on  8 January 2025 
Bucharest, a city of contrasts where history meets modern energy, offers plenty for tennis...
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Clara Tauson: Despite injuries, she opens the path to a big comeback

Racket One on  18 December 2024 
At Racket One, we believe that breakthroughs in professional tennis deserve recognition beyond...
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Racket One on  13 December 2024 
Our men’s discovery of the year: Racket One reflects on the tennis highlights of 2024. This...
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How popular is tennis in Europe and worldwide? Insights from the ITF report

Pavel Petko on  8 December 2024 
Exploring the popularity of grassroots tennis in European countries and worldwide based on the...
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Rising stars of junior tennis: who made waves in Europe this season

Alena Soika on  5 December 2024 
Racket One reflects on the year that juniors had and discusses why early success doesn't always...
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ATP and WTA Finals: why the women’s event stood out this year

Alena Soika on  20 November 2024 
Jannik Sinner and Arina Sabalenka demonstrated incredible synchronicity throughout 2024,...
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Courts & Clubs

A tournament held in Turkey has determined Europe’s top tennis clubs

Pavel Petko on  19 November 2024 
The European Masters Club Championships, featuring tennis club teams from across Europe, was...
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About racket one

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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