Tennis & Brands Report: Market insights on sponsorship and brand partnerships in professional tennis
Analysis of sponsorship activity across players, tournaments and federations – based on publicly available partnerships and brand activations.
European presence in the ATP and WTA elite at year-end: Italy and Ukraine lead
31 December 2025
Mercedes-Benz steps up in women’s tennis. What matters in the WTA deal?
16 December 2025
Coco Gauff signs global ambassador deal with Mercedes-Benz
9 December 2025
What to know about UTS London partners and the role of Victorian Plumbing
4 December 2025
ATP Finals title match draws 6.7m viewers on Italian TV amid rising interest
25 November 2025
Local sponsorship in tennis: how a Cupra dealer built a working case in Ireland
20 November 2025
Jannik Sinner prize money: which tournaments contributed the most?
17 November 2025
Who represents Carlos Alcaraz as his tennis agent? Albert Molina, IMG
16 November 2025







