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Tennis Sponsorsip Insights: Commercial analytics for brands, player representatives and tournaments

Independent analysis of sponsorship trends and brand activity across ATP/WTA.

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Tennis Sponsorship Opportunities #1 – Yonex expands its tournament deals, TikTok adds the WTA, Hello Kitty enters women’s tennis

7 November 2026 

Junaid Family Foundation sponsors Islamabad tennis event

10 October 2026 

Doha Bank becomes Qatar Ladies Open title sponsor

10 October 2026 

DoorDash signs Australian Open sponsorship deal

10 October 2026 

The US Open expands its partnership portfolio across technology, wellness and sports nutrition

26 August 2026 

European presence in the ATP and WTA elite at year-end: Italy and Ukraine lead

31 December 2025 
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Racket One Insights 

Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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