Tennis & Brands Report: Market insights on sponsorship and brand partnerships in professional tennis
Analysis of sponsorship activity across players, tournaments and federations – based on publicly available partnerships and brand activations.
European presence in the ATP and WTA elite at year-end: Italy and Ukraine lead
And which major countries are missing from the global top 30.
Mercedes-Benz steps up in women’s tennis. What matters in the WTA deal?
A closer look at the deal between the automotive brand and the global women’s tennis tour. After the end of its long-running title partnership...
Coco Gauff signs global ambassador deal with Mercedes-Benz
The premium carmaker has entered into a sponsorship agreement with 21-year-old American tennis star Coco Gauff, who is already a two-time Grand...
What to know about UTS London partners and the role of Victorian Plumbing
Ultimate Tennis Showdown returns to London: the season’s final stage will take place on 5–7 December 2025 at the Copper Box Arena. The format...
ATP Finals title match draws 6.7m viewers on Italian TV amid rising interest
The ATP said the Nitto ATP Finals championship match between Carlos Alcaraz and Jannik Sinner, played on 23 November and won by the Italian, drew...