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Racket One - Tennis Industry Magazine
© 2025
Categories Game Insights

Technology vs. instinct: why AI line judges are drawing player backlash

Posted on 11 July 202511 July 2025by Marina Oglobla
In 2025, Wimbledon made a historic move: for the first time, the tennis tournament replaced all human line judges with a fully automated AI officiating system. But as the first…
Continue reading "Technology vs. instinct: why AI line judges are drawing player backlash"
Categories Game Insights

The grass season as a stress test: why Wimbledon 2025 has already made history

Posted on 8 July 20258 July 2025by Alena Soika
This year’s Wimbledon is shaping up to be one of the most unpredictable tournaments in recent memory. With over a third of seeded players already out, it’s clear: grass punishes h…
Continue reading "The grass season as a stress test: why Wimbledon 2025 has already made history"
Categories Courts & Gear

Historic tennis club AELTC installs solar thermal system at Wimbledon pavilion

Posted on 7 July 20258 July 2025by Marina Oglobla
The All England Lawn Tennis and Croquet Club, the organization behind the Wimbledon Championships, has taken a practical step in sustainability — and one that club owners worldwid…
Continue reading "Historic tennis club AELTC installs solar thermal system at Wimbledon pavilion"
Categories Game Insights

Who thrives on grass: European players ready to surprise at Wimbledon

Posted on 1 July 20251 July 2025by Alena Soika
Over the past few weeks, all the key grass-court tournaments have wrapped up — Stuttgart, ’s-Hertogenbosch, Berlin, Halle, Queen’s, Eastbourne, Bad Homburg, Nottingham and Mallorc…
Continue reading "Who thrives on grass: European players ready to surprise at Wimbledon"
Categories Brands & Sponsors

Tecnifibre unites Świątek and Medvedev in padel — breaks digital records

Posted on 16 June 202516 June 2025by Racket One
The French tennis equipment brand recently released its most successful digital campaign to date — a padel challenge featuring ambassadors Iga Świątek and Daniil Medvedev, with su…
Continue reading "Tecnifibre unites Świątek and Medvedev in padel — breaks digital records"
Categories Game Insights

Drop shots are more common — but are they a winning advantage?

Posted on 13 June 202513 June 2025by Alena Soika
In recent years, the drop shot has surged in popularity — largely thanks to Carlos Alcaraz. It’s easy to believe the drop shot is a game-changer, especially on slower surfaces lik…
Continue reading "Drop shots are more common — but are they a winning advantage?"
Categories Industry Trends

Tennis Industry Digest #6: New era confirmed as Alcaraz wins five-set thriller in Paris

Posted on 11 June 202515 June 2025by Racket One
Key developments and trends shaping the tennis industry, June 2 – 8. The Alcaraz–Sinner final was expected to be a battle — and it exceeded expectations, quickly entering the c…
Continue reading "Tennis Industry Digest #6: New era confirmed as Alcaraz wins five-set thriller in Paris"
Categories Brands & Sponsors

How La Roche-Posay turned tennis into a platform for beauty marketing

Posted on 7 June 20258 June 2025by Yana Borisova
La Roche-Posay, a dermatological brand from the L'Oréal portfolio known for its expertise in sun protection and sensitive skin care, has launched a new campaign that may be of int…
Continue reading "How La Roche-Posay turned tennis into a platform for beauty marketing"
Categories Industry Trends

Tennis Industry Digest #5: Women are left out of prime time at Roland Garros

Posted on 2 June 20257 June 2025by Racket One
Key developments and trends shaping the tennis industry, May 26 – June 1. Since June 2023, not a single women’s singles match has featured in the evening slot on Court Philippe…
Continue reading "Tennis Industry Digest #5: Women are left out of prime time at Roland Garros"
Categories Courts & Gear

From sketch to structure. How coach Aistis Slajus built a tennis arena in Lithuania

Posted on 30 May 20252 June 2025by Marina Oglobla
After 15 years of coaching in Ireland and Lithuania, he took a bold step — to build his own tennis center. That’s how the Seven Six project (now known as Widen Arena) was born, an…
Continue reading "From sketch to structure. How coach Aistis Slajus built a tennis arena in Lithuania"

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