Sponsorship strategy
Define where sponsorship fits your brand, which markets matter and how to enter.
Market entry advisory
Discuss your briefRacket One Insights · For brands
Sports sponsorship advice.
A racket sports perspective.
We help international brands identify, evaluate and pursue sponsorship opportunities, with tennis and padel at the centre.
International partnerships for small and medium-sized brands.
How we help
A clear direction.
The right partnerships.
Partnership scouting & advisory
Find relevant athletes, tournaments, teams and academies. Assess commercial fit before making a commitment.
Opportunity scouting · Due diligence
Discuss your briefSponsorship intelligence
Understand competitor partnerships and follow sponsorship activity as it develops.
Competitor intelligence · Activation monitoring
Discuss your briefOur sports
A specialist perspective.
The right sporting context.
Partnership formats and brand opportunities
across international racket sports.
Tennis
Athlete, tournament and academy partnerships for international brands.
- ATP/WTA players ranked 50–300 — ambassador partnerships for fintech, technology, sports nutrition, apparel, wellness and travel brands.
- ATP Challenger 100–175 and WTA 125 — tournament sponsorship for finance, technology, automotive, hospitality and consumer brands.
- International junior tournaments — partnerships for education, sport, insurance and travel companies.
- International academies — technology partnerships and joint programmes for sport and education brands.
Padel
Player partnerships, tournament sponsorship and corporate programmes.
- Premier Padel players ranked 20–100 — ambassador partnerships for lifestyle, wellness, sport and consumer brands.
- FIP Gold and Platinum tournaments — sponsorship for automotive, hospitality, technology and premium brands.
- International series and corporate padel projects — partnerships for fintech, B2B services, real estate and hospitality companies.
Pickleball
Partnerships for international brands entering the US consumer market.
- Emerging PPA Tour and MLP players — partnerships for sport, wellness, technology and consumer brands.
- PPA Challenger Series — tournament sponsorship supporting US market entry.
- MLP teams — selected category partnerships for fintech, consumer goods and service companies.
Badminton
Athlete and event partnerships for brands growing across Asian markets.
- Internationally recognised players — regional ambassador campaigns for electronics, consumer goods, sport and finance brands.
- BWF International Challenge and Super 100 — individual tournament sponsorship for brands developing sales in Asia.
Table tennis
International exposure for consumer, technology and industrial brands.
- International-level players — ambassador partnerships for electronics, gaming, consumer goods and sport brands.
- WTT Contender tournaments — event sponsorship for technology, industrial and consumer companies, with an Asian and international audience focus.
Squash
Sponsorship and hospitality for premium and B2B relationships.
- Mid-tier PSA tournaments — sponsorship for wealth management, private banking, corporate insurance, legal and consulting firms.
- Tournament hospitality — experiences for high-net-worth clients and business partners, including potential multi-event partnerships.
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Selected insights
Research behind the conversation.
Start with your decision
Where could sponsorship take your brand?
Tell us your objectives, markets and timing. Let’s discuss the right direction for your brand.
Discuss your brief