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Racket One - Tennis Industry Magazine
© 2025
Categories Game Insights

Drop shots are more common — but are they a winning advantage?

Posted on 13 June 202513 June 2025by Alena Soika
In recent years, the drop shot has surged in popularity — largely thanks to Carlos Alcaraz. It’s easy to believe the drop shot is a game-changer, especially on slower surfaces lik…
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Categories Industry Trends

Tennis Industry Digest #6: New era confirmed as Alcaraz wins five-set thriller in Paris

Posted on 11 June 202515 June 2025by Racket One
Key developments and trends shaping the tennis industry, June 2 – 8. The Alcaraz–Sinner final was expected to be a battle — and it exceeded expectations, quickly entering the c…
Continue reading "Tennis Industry Digest #6: New era confirmed as Alcaraz wins five-set thriller in Paris"
Categories Brands & Sponsors

How La Roche-Posay turned tennis into a platform for beauty marketing

Posted on 7 June 20258 June 2025by Yana Borisova
La Roche-Posay, a dermatological brand from the L'Oréal portfolio known for its expertise in sun protection and sensitive skin care, has launched a new campaign that may be of int…
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Categories Industry Trends

Tennis Industry Digest #5: Women are left out of prime time at Roland Garros

Posted on 2 June 20257 June 2025by Racket One
Key developments and trends shaping the tennis industry, May 26 – June 1. Since June 2023, not a single women’s singles match has featured in the evening slot on Court Philippe…
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Categories Courts & Gear

From sketch to structure. How coach Aistis Slajus built a tennis arena in Lithuania

Posted on 30 May 20252 June 2025by Marina Oglobla
After 15 years of coaching in Ireland and Lithuania, he took a bold step — to build his own tennis center. That’s how the Seven Six project (now known as Widen Arena) was born, an…
Continue reading "From sketch to structure. How coach Aistis Slajus built a tennis arena in Lithuania"
Categories Industry Trends

Tennis Industry Digest #4: Italian tennis is enjoying a true golden age

Posted on 26 May 202527 May 2025by Racket One
Key developments and trends shaping the tennis industry – May 19–25. It is not just about one rising star. Italy is witnessing a broader wave of talent moving up the ATP rankin…
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Categories Brands & Sponsors

How OnlyFans is testing the limits of modern tennis sponsorship

Posted on 22 May 20258 June 2025by Alena Soika
In May 2025, Alexandre Muller achieved the biggest win of his career by beating top seed Alexander Zverev in Hamburg. But his story this season goes beyond tennis. Earlier thi…
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Categories Industry Trends

Tennis Industry Digest #3: Alcaraz wins Rome, but Sinner sets the tone for Paris

Posted on 19 May 202519 May 2025by Racket One
Key developments and trends shaping the tennis industry — May 12–18. Carlos Alcaraz lifted the trophy in Rome, beating Jannik Sinner 7–6 (7–5), 6–1 in the final. But despite th…
Continue reading "Tennis Industry Digest #3: Alcaraz wins Rome, but Sinner sets the tone for Paris"
Categories Game Insights

Top 4 tennis websites for detailed player and match statistics

Posted on 15 May 202515 May 2025by Alena Soika
Free, open-access tools helping tennis professionals and analysts go beyond the scoreline. Atptour.com The official ATP website provides all the essential stats: head-to-hea…
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Categories Industry Trends

Tennis Industry Digest #2: Świątek stumbles in Rome and PTPA scores in court

Posted on 12 May 202516 May 2025by Racket One
Key developments and trends shaping the tennis industry — May 3–11. On-court highlights 1. Rome Masters — the key stop before Roland Garros. The Rome Masters, one of the key…
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