Tennis Sponsorsip Insights: Commercial analytics for brands, player representatives and tournaments
Independent analysis of sponsorship trends and brand activity across ATP/WTA.
European presence in the ATP and WTA elite at year-end: Italy and Ukraine lead
And which major countries are missing from the global top 30.
Mercedes-Benz steps up in women’s tennis. What matters in the WTA deal?
A closer look at the deal between the automotive brand and the global women’s tennis tour. After the end of its long-running title partnership...
Coco Gauff signs global ambassador deal with Mercedes-Benz
The premium carmaker has entered into a sponsorship agreement with 21-year-old American tennis star Coco Gauff, who is already a two-time Grand...
What to know about UTS London partners and the role of Victorian Plumbing
Ultimate Tennis Showdown returns to London: the season’s final stage will take place on 5–7 December 2025 at the Copper Box Arena. The format...