Tennis Sponsorsip Insights: Commercial analytics for brands, player representatives and tournaments

Independent analysis of sponsorship trends and brand activity across ATP/WTA.

European presence in the ATP and WTA elite at year-end: Italy and Ukraine lead

31 December 2025

WTA and Mercedes-Benz partnership announcement featuring WTA leadership, Billie Jean King and Mercedes-Benz executives

Mercedes-Benz steps up in women’s tennis. What matters in the WTA deal?

16 December 2025

Coco Gauff begins her partnership with Mercedes-Benz

Coco Gauff signs global ambassador deal with Mercedes-Benz

9 December 2025

What to know about UTS London partners and the role of Victorian Plumbing

4 December 2025

ATP Finals title match draws 6.7m viewers on Italian TV amid rising interest

25 November 2025

Local sponsorship in tennis: how a Cupra dealer built a working case in Ireland

20 November 2025

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