Tennis & Brands Report: Boutique insights on tennis sponsorship

Analysis of sponsorships and endorsements across players, tournaments, and federations — helping brands and industry professionals better understand the tennis partnership landscape.

News
Sponsorships
AI
Trends
StartupsStartups
TechnologyTechnology
BusinessBusiness
Game Insights
Industry Trends
Courts & Clubs
Tennis Lifestyle
Game Insights

European presence in the ATP and WTA elite at year-end: Italy and Ukraine lead

Racket One on  31 December 2025 
And which major countries are missing from the global top 30. In the men’s rankings, Italy...
WTA and Mercedes-Benz partnership announcement featuring WTA leadership, Billie Jean King and Mercedes-Benz executivesIndustry Trends

Mercedes-Benz steps up in women’s tennis. What matters in the WTA deal?

Pavel Petko on  16 December 2025 
A closer look at the deal between the automotive brand and the global women’s tennis tour....
Coco Gauff begins her partnership with Mercedes-BenzNews

Coco Gauff signs global ambassador deal with Mercedes-Benz

Racket One on  9 December 2025 
The premium carmaker has entered into a sponsorship agreement with 21-year-old American tennis...
Sponsorships

What to know about UTS London partners and the role of Victorian Plumbing

Racket One on  4 December 2025 
Ultimate Tennis Showdown returns to London: the season’s final stage will take place on 5–7...
News

ATP Finals title match draws 6.7m viewers on Italian TV amid rising interest

Racket One on  25 November 2025 
The ATP said the Nitto ATP Finals championship match between Carlos Alcaraz and Jannik Sinner,...
Sponsorships Courts & Clubs

Local sponsorship in tennis: how a Cupra dealer built a working case in Ireland

Marina Oglobla on  20 November 2025 
A story of how a family-run car business from Athlone entered tennis through real involvement in...
Game Insights

Jannik Sinner prize money: which tournaments contributed the most?

Racket One on  17 November 2025 
How the tennis player’s earnings break down across his key performances. Despite being forced...
Game Insights

Who represents Carlos Alcaraz as his tennis agent? Albert Molina, IMG

Racket One on  16 November 2025 
Carlos Alcaraz’s primary agent is Albert Molina – the man often seen in his player box at...