In 2025, Wimbledon made a historic move: for the first time, the tennis tournament replaced all human line judges with a fully automated AI officiating system.
But as the first…
This year’s Wimbledon is shaping up to be one of the most unpredictable tournaments in recent memory. With over a third of seeded players already out, it’s clear: grass punishes h…
The All England Lawn Tennis and Croquet Club, the organization behind the Wimbledon Championships, has taken a practical step in sustainability — and one that club owners worldwid…
Over the past few weeks, all the key grass-court tournaments have wrapped up — Stuttgart, ’s-Hertogenbosch, Berlin, Halle, Queen’s, Eastbourne, Bad Homburg, Nottingham and Mallorc…
The French tennis equipment brand recently released its most successful digital campaign to date — a padel challenge featuring ambassadors Iga Świątek and Daniil Medvedev, with su…
In recent years, the drop shot has surged in popularity — largely thanks to Carlos Alcaraz. It’s easy to believe the drop shot is a game-changer, especially on slower surfaces lik…
Key developments and trends shaping the tennis industry, June 2 – 8.
The Alcaraz–Sinner final was expected to be a battle — and it exceeded expectations, quickly entering the c…
La Roche-Posay, a dermatological brand from the L'Oréal portfolio known for its expertise in sun protection and sensitive skin care, has launched a new campaign that may be of int…
Key developments and trends shaping the tennis industry, May 26 – June 1.
Since June 2023, not a single women’s singles match has featured in the evening slot on Court Philippe…
After 15 years of coaching in Ireland and Lithuania, he took a bold step — to build his own tennis center. That’s how the Seven Six project (now known as Widen Arena) was born, an…
