Mercedes-Benz steps up in women’s tennis. What matters in the WTA deal?

A closer look at the deal between the automotive brand and the global women’s tennis tour....

The Tennis Ventures concept: what a unified ATP–WTA platform could mean

Earlier this year, ATP Chairman Andrea Gaudenzi told Sports Business Journal that the ATP and...

Tennis leads in female TV viewership across all major British sports

Sky Sports has identified tennis as the main driver of its growing female audience, The Guardian...

WTA strengthens presence in Poland: Eleven Sports secures rights until 2031

Starting in 2027, all WTA tournaments, including the WTA Finals, will be broadcast exclusively...

US Open final viewership: Alcaraz–Sinner hits decade high, up 82% from last year

According to ESPN, the US Open 2025 men’s final between Carlos Alcaraz and Jannik Sinner...

Sinner lost the final, but won the spotlight. How fans searched the US Open

We looked at data from September 1–7 in Google Trends to see how global audiences searched for...