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Game Insights The US Open expands its partnership portfolio across technology, wellness and sports nutrition Game Insights European presence in the ATP and WTA elite at year-end: Italy and Ukraine lead Industry Trends Mercedes-Benz steps up in women’s tennis. What matters in the WTA deal? News Coco Gauff signs global ambassador deal with Mercedes-Benz Activations What to know about UTS London partners and the role of Victorian Plumbing News ATP Finals title match draws 6.7m viewers on Italian TV amid rising interest Activations Local sponsorship in tennis: how a Cupra dealer built a working case in Ireland Game Insights Jannik Sinner prize money: which tournaments contributed the most?
Game Insights The US Open expands its partnership portfolio across technology, wellness and sports nutrition Game Insights European presence in the ATP and WTA elite at year-end: Italy and Ukraine lead Industry Trends Mercedes-Benz steps up in women’s tennis. What matters in the WTA deal? News Coco Gauff signs global ambassador deal with Mercedes-Benz Activations What to know about UTS London partners and the role of Victorian Plumbing News ATP Finals title match draws 6.7m viewers on Italian TV amid rising interest Activations Local sponsorship in tennis: how a Cupra dealer built a working case in Ireland Game Insights Jannik Sinner prize money: which tournaments contributed the most?
Venus Williams, recently focused on business, now returns to tennis.News

Venus Williams returns to US Open as broadcasters anticipate ratings boost

RacketOne Insights on  14 August 2025 
Seven-time Grand Slam champion Venus Williams will make a surprise return to the US Open this...
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Game Insights

“We push each other forward”. Francesco Passaro on the key to Italy’s tennis rise

Alena Soika on  7 August 2025 
From clay courts in Perugia to ATP–level wins and a Top 100 debut, the 24–year–old Italian...
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Wimbledon’s Centre Court undergoing full renovationCourts & Clubs

Wimbledon starts renovation: why the tennis courts lose their grass every year

Marina Oglobla on  6 August 2025 
Just one day after the final, Wimbledon has started its annual large-scale renovation of the...
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Corentin Moutet at the Australian Open 2020Game Insights

Corentin Moutet: street-school tennis with a French rap edge

Marina Oglobla on  31 July 2025 
In an era when tennis is becoming increasingly standardized and players’ behavior meticulously...
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Croatia, Umag. Tennis stadiumIndustry Trends

What a modest tournament in Croatia did to keep fans engaged from the stands

Marina Oglobla on  25 July 2025 
Organizers of an ATP 250 tournament in Croatia teamed up with a local tech giant to let fans...
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News

Tien stuns Rublev in Washington. The 19-year-old is now a rising giant slayer

RacketOne Insights on  24 July 2025 
At the ATP 500 event in Washington, Learner Tien continued his breakout season with a statement...
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Activations

Gucci in tennis: a distinctive style statement beyond competition

Yana Borisova on  23 July 2025 
While sportswear often emphasizes performance and ambition, Gucci offers a different...
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News

Boisson strengthens her position as the new face of French women’s tennis

RacketOne Insights on  21 July 2025 
The player who surprised everyone at Roland-Garros has now won her first WTA title at the...
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
RacketOne Insights on Oct 30, 2025

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    Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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