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Game Insights European presence in the ATP and WTA elite at year-end: Italy and Ukraine lead Industry Trends Mercedes-Benz steps up in women’s tennis. What matters in the WTA deal? News Coco Gauff signs global ambassador deal with Mercedes-Benz Activations What to know about UTS London partners and the role of Victorian Plumbing News ATP Finals title match draws 6.7m viewers on Italian TV amid rising interest Activations Local sponsorship in tennis: how a Cupra dealer built a working case in Ireland Game Insights Jannik Sinner prize money: which tournaments contributed the most? Game Insights Who represents Carlos Alcaraz as his tennis agent? Albert Molina, IMG
Game Insights European presence in the ATP and WTA elite at year-end: Italy and Ukraine lead Industry Trends Mercedes-Benz steps up in women’s tennis. What matters in the WTA deal? News Coco Gauff signs global ambassador deal with Mercedes-Benz Activations What to know about UTS London partners and the role of Victorian Plumbing News ATP Finals title match draws 6.7m viewers on Italian TV amid rising interest Activations Local sponsorship in tennis: how a Cupra dealer built a working case in Ireland Game Insights Jannik Sinner prize money: which tournaments contributed the most? Game Insights Who represents Carlos Alcaraz as his tennis agent? Albert Molina, IMG
Industry Trends

Miami Open becomes first tennis tournament to feature padel

Racket One on  20 March 2025 
Padel, a sport rapidly growing in popularity worldwide, has traditionally been featured as part...
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Game Insights

Griekspoor’s breakout at Indian Wells: from setbacks to success

Racket One on  17 March 2025 
Dutch tennis player Tallon Griekspoor has been one of the surprises of the Indian Wells 2025...
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Courts & Clubs

LTA awards grant to expand Tennis for all program in London

Racket One on  13 March 2025 
More women in South Islington will have the opportunity to play tennis. The British LTA...
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Industry Trends

ATP attracts young viewers by partnering with Overtime — why it has potential

Marina Oglobla on  11 March 2025 
At the end of February, ATP announced a partnership with Overtime, a company that creates...
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Full stands at Hard Rock Stadium show why sponsors are drawn to the Miami OpenIndustry Trends

Miami Open 2025 attracts a record-breaking number of sponsors

Racket One on  4 March 2025 
One of the most prestigious tournaments outside the Grand Slam series has announced an increase...
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Game Insights

The limits of serve bots: can one tennis skill make a champion?

Marina Oglobla on  2 March 2025 
A serve in tennis is more than just the first shot of a rally. For some players, it becomes a...
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Industry Trends

Roland-Garros focuses on discovering talent in South America

Racket One on  28 February 2025 
The Roland-Garros tournament committee has confirmed that another stage of the Renault junior...
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Industry Trends

What makes Acapulco one of the most vibrant tennis tournaments

Marina Oglobla on  24 February 2025 
On February 24, the Abierto Mexicano Telcel 2025 kicks off — a tournament that, over three...
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We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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