WTA Ventures, the commercial arm of the Women’s Tennis Association, has appointed Wasserman as its global sales agency of record. The move is part of a broader strategy to accelerate the WTA’s commercial growth and expand its global sponsorship portfolio.

The partnership comes on the heels of WTA’s rebranding effort and the launch of a new Premier Partner sponsorship tier, which the organization hopes will attract major international brands. Wasserman will lead sales across all partnership levels, with a specific focus on securing this new top-tier partner.

WTA reported a 25% increase in commercial revenue in 2024 — a record for the organization. With over a billion viewers worldwide and a 25% rise in social media followers last year, the WTA remains the most-watched women’s sport globally. The new collaboration is expected to further strengthen its commercial positioning.

Wasserman will activate the deal through its Rights Sales division, known for its work with clients such as the Los Angeles Lakers, Netflix, and the England & Wales Cricket Board. It will also involve The Collective, the company’s women-focused advisory arm, which has previously supported WNBA and NWSL clubs.

Marina Storti, CEO of WTA Ventures, said the goal is to “align with partners who share our vision to rally the world around this game,” and leverage sport as a platform for empowerment and global impact.

Serving the facts

• WTA Ventures has appointed Wasserman as its exclusive global sales agency, covering all sponsorship tiers.
• The collaboration includes a focus on securing a new Premier Partner, launched as part of WTA’s rebranding strategy.
• Commercial revenue for the WTA rose by 25% in 2024, marking a new all-time high for the organization.
• The global audience for WTA events exceeded 1.1 billion, with a 25% year-on-year growth in social media following.
• Wasserman’s Rights Sales division, working alongside The Collective, will lead partner acquisition based on its track record with brands like Netflix, Los Angeles Lakers, and the ECB.