Key developments and trends shaping the tennis industry — May 3–11.
On-court highlights
1. Rome Masters — the key stop before Roland Garros. The Rome Masters, one of the key…
WTA Ventures, the commercial arm of the Women’s Tennis Association, has appointed Wasserman as its global sales agency of record. The move is part of a broader strategy to acceler…
The ATP Tour has announced a multi-year agreement with Austrian fintech unicorn Bitpanda, positioning itself as Europe’s leading platform for crypto investments.
Bitpanda offer…
Head, the sports equipment manufacturer headquartered in Austria, has declared itself the leading tennis racket brand in Europe in 2024, citing strong performances from its sponso…
The WTA, citing data from the analytics company YouGov, has reported a record increase in its viewing audience for 2024.
The total number of fans who watched at least one of t…
The Professional Tennis Players Association (PTPA), which has increasingly been making waves in the tennis industry, has filed historic lawsuits against the sport’s governing bodi…
Padel, a sport rapidly growing in popularity worldwide, has traditionally been featured as part of fan zones rather than as a standalone competition at major tennis events.
In …
Dutch tennis player Tallon Griekspoor has been one of the surprises of the Indian Wells 2025 tournament, showing stability and confidence against top-level opponents.
His name …
More women in South Islington will have the opportunity to play tennis.
The British LTA Tennis Foundation has provided significant support by awarding a grant that enables the …
