Pavel Petko

Mercedes-Benz steps up in women’s tennis. What matters in the WTA deal?

A closer look at the deal between the automotive brand and the global women’s tennis tour....

The Tennis Ventures concept: what a unified ATP–WTA platform could mean

Earlier this year, ATP Chairman Andrea Gaudenzi told Sports Business Journal that the ATP and...

Sinner lost the final, but won the spotlight. How fans searched the US Open

We looked at data from September 1–7 in Google Trends to see how global audiences searched for...

Petra Kvitova left with dignity, but without the industry’s applause

The Czech player, who turned 35 this year, announced her retirement after a first-round defeat...

How Sinner’s illness in Cincinnati fuels criticism of ATP

The Cincinnati final, meant to be one of August’s headline events, ended almost before it...

Saved break points matter. One detail sets Sabalenka and Rybakina apart in the Top 10

A quick dive into one key statistic that helps us look at the World No. 1’s loss to Elena...

Why Stella Artois invests in tennis, where no one drinks beer

Stella Artois has joined the ATP Tour as a gold partner. At first glance, it’s a surprising...

USA vs. China: is the tennis market facing a racket shortage?

Although US President Donald Trump has announced a 90-day suspension of tariffs, he is still...

How many tennis clubs are in the world? The US still on top — see the list by country

The International Tennis Federation has revealed the number of tennis clubs worldwide today. Its...

How popular is tennis in Europe and worldwide? Insights from the ITF report

Exploring the popularity of grassroots tennis in European countries and worldwide based on the...