Pavel Petko

Mercedes-Benz steps up in women’s tennis. What matters in the WTA deal?

A closer look at the deal between the automotive brand and the global women’s tennis tour....

The Tennis Ventures concept: what a unified ATP–WTA platform could mean

Earlier this year, ATP Chairman Andrea Gaudenzi told Sports Business Journal that the ATP and...

Sinner lost the final, but won the spotlight. How fans searched the US Open

We looked at data from September 1–7 in Google Trends to see how global audiences searched for...

Petra Kvitova left with dignity, but without the industry’s applause

The Czech player, who turned 35 this year, announced her retirement after a first-round defeat...

How Sinner’s illness in Cincinnati fuels criticism of ATP

The Cincinnati final, meant to be one of August’s headline events, ended almost before it...

Saved break points matter. One detail sets Sabalenka and Rybakina apart in the Top 10

A quick dive into one key statistic that helps us look at the World No. 1’s loss to Elena...