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HomeCategory "Sponsors"

Sponsors

Insights on tennis sponsors, covering brand partnerships with players, tournament sponsorships and new brands entering tennis.
Sponsors

Dutch tennis unites to seek single sponsor for TV, tournaments, and grassroots

Racket One on 3 June 2025
Four major players in Dutch tennis — the national federation (KNLTB), broadcaster Ziggo Sport,...
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Sponsors

WTA Ventures appoints Wasserman to drive global partnerships

Racket One on 29 April 2025
WTA Ventures, the commercial arm of the Women’s Tennis Association, has appointed Wasserman as...
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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    Racket One Insights 

    Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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