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Game Insights European presence in the ATP and WTA elite at year-end: Italy and Ukraine lead Industry Trends Mercedes-Benz steps up in women’s tennis. What matters in the WTA deal? News Coco Gauff signs global ambassador deal with Mercedes-Benz Activations What to know about UTS London partners and the role of Victorian Plumbing News ATP Finals title match draws 6.7m viewers on Italian TV amid rising interest Activations Local sponsorship in tennis: how a Cupra dealer built a working case in Ireland Game Insights Jannik Sinner prize money: which tournaments contributed the most? Game Insights Who represents Carlos Alcaraz as his tennis agent? Albert Molina, IMG
Game Insights European presence in the ATP and WTA elite at year-end: Italy and Ukraine lead Industry Trends Mercedes-Benz steps up in women’s tennis. What matters in the WTA deal? News Coco Gauff signs global ambassador deal with Mercedes-Benz Activations What to know about UTS London partners and the role of Victorian Plumbing News ATP Finals title match draws 6.7m viewers on Italian TV amid rising interest Activations Local sponsorship in tennis: how a Cupra dealer built a working case in Ireland Game Insights Jannik Sinner prize money: which tournaments contributed the most? Game Insights Who represents Carlos Alcaraz as his tennis agent? Albert Molina, IMG
Game Insights

Technology vs. instinct: why AI line judges are drawing player backlash

Marina Oglobla on  11 July 2025 
In 2025, Wimbledon made a historic move: for the first time, the tennis tournament replaced all...
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Game Insights

The grass season as a stress test: why Wimbledon 2025 has already made history

Alena Soika on  8 July 2025 
This year’s Wimbledon is shaping up to be one of the most unpredictable tournaments in recent...
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Courts & Clubs

Historic tennis club AELTC installs solar thermal system at Wimbledon pavilion

Marina Oglobla on  7 July 2025 
The All England Lawn Tennis and Croquet Club, the organization behind the Wimbledon...
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News

Who thrives on grass: European players ready to surprise at Wimbledon

Alena Soika on  1 July 2025 
Over the past few weeks, all the key grass-court tournaments have wrapped up — Stuttgart,...
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Activations

Tecnifibre unites Świątek and Medvedev in padel — breaks digital records

Racket One on  16 June 2025 
The French tennis equipment brand recently released its most successful digital campaign to date...
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Game Insights

Drop shots are more common — but are they a winning advantage?

Alena Soika on  13 June 2025 
In recent years, the drop shot has surged in popularity — largely thanks to Carlos Alcaraz. It’s...
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Industry Trends

Viewership records set by Roland-Garros in France and Spain

Racket One on  12 June 2025 
The epic clash between Carlos Alcaraz and Jannik Sinner captivated fans and drew a staggering...
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Game Insights

New era confirmed as Alcaraz wins five-set Roland-Garros thriller in Paris

Racket One on  11 June 2025 
The Alcaraz–Sinner final was expected to be a battle — and it exceeded expectations, quickly...
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About racket one

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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Racket One tracks sponsorship activity and brand partnerships across professional tennis.

Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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