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Game Insights European presence in the ATP and WTA elite at year-end: Italy and Ukraine lead Industry Trends Mercedes-Benz steps up in women’s tennis. What matters in the WTA deal? News Coco Gauff signs global ambassador deal with Mercedes-Benz Activations What to know about UTS London partners and the role of Victorian Plumbing News ATP Finals title match draws 6.7m viewers on Italian TV amid rising interest Activations Local sponsorship in tennis: how a Cupra dealer built a working case in Ireland Game Insights Jannik Sinner prize money: which tournaments contributed the most? Game Insights Who represents Carlos Alcaraz as his tennis agent? Albert Molina, IMG
Game Insights European presence in the ATP and WTA elite at year-end: Italy and Ukraine lead Industry Trends Mercedes-Benz steps up in women’s tennis. What matters in the WTA deal? News Coco Gauff signs global ambassador deal with Mercedes-Benz Activations What to know about UTS London partners and the role of Victorian Plumbing News ATP Finals title match draws 6.7m viewers on Italian TV amid rising interest Activations Local sponsorship in tennis: how a Cupra dealer built a working case in Ireland Game Insights Jannik Sinner prize money: which tournaments contributed the most? Game Insights Who represents Carlos Alcaraz as his tennis agent? Albert Molina, IMG
ATP makes tennis analytics available to the whole tourGame Insights

Not just for the elite: ATP makes tennis analytics available to the whole tour

Racket One on  27 August 2025 
Tennis IQ opens access to advanced stats and video analysis for around 2,000 ATP and Challenger...
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Game Insights

Petra Kvitova left with dignity, but without the industry’s applause

Pavel Petko on  26 August 2025 
The Czech player, who turned 35 this year, announced her retirement after a first-round defeat...
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Racket One on  25 August 2025 
The 20-year-old Alexandra Eala’s victory at the US Open was a historic breakthrough – not only...
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Courts & Clubs

All-Love Racquet Club turns a Harlem street into a tennis festival

Racket One on  24 August 2025 
This case from New York shows how a local collective can attract attention and sponsors without...
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Francesco Passaro during a practice session. Photo credit: OctagonNews

Passaro reaches US Open main draw for the first time – a chance to get back on track

Racket One on  23 August 2025 
Italian tennis player Francesco Passaro, who recently gave an exclusive interview to Racket One,...
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News

Federer becomes a billionaire on the Forbes list, but not thanks to prize money

Racket One on  23 August 2025 
American magazine Forbes has placed Roger Federer on its list of billionaires, estimating his...
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Map of China with tennis ball markers symbolizing the new tennis development plan and grassroots programIndustry Trends

China’s tennis plan changes the game. Why the global sports world should care

Racket One on  21 August 2025 
Instead of another policy memo, Beijing has unveiled a blueprint that blends politics, sport and...
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News

ATP and TikTok launch Tennis Creator Network to reach younger fans

Racket One on  21 August 2025 
A new global partnership with TikTok is set to help the ATP connect with Gen Z and millennial...
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About racket one

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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Racket One tracks sponsorship activity and brand partnerships across professional tennis.

Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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