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HomeAuthor Marina Oglobla

Marina Oglobla

Covering business, infrastructure, and innovation in tennis at Racket One. Contact the author via email.
Activations

Local sponsorship in tennis: how a Cupra dealer built a working case in Ireland

Marina Oglobla on 20 November 2025
A story of how a family-run car business from Athlone entered tennis through real involvement in...
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Courts & Clubs

Club president: “Padel hasn’t taken players from tennis – it added a second hobby”

Marina Oglobla on 15 October 2025
The head of Estonia’s Tennise- ja Padeliklubi Fellin, Ott Ahonen explains why adding padel...
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Top 5 tennis players on TikTok. Why Jannik Sinner is left behindIndustry Trends

Top 5 tennis players on TikTok. Why Jannik Sinner is left behind

Marina Oglobla on 30 August 2025
TikTok has become an arena for attention, and tennis cannot afford to stand aside – even if many...
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Wimbledon’s Centre Court undergoing full renovationCourts & Clubs

Wimbledon starts renovation: why the tennis courts lose their grass every year

Marina Oglobla on 6 August 2025
Just one day after the final, Wimbledon has started its annual large-scale renovation of the...
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Corentin Moutet at the Australian Open 2020Game Insights

Corentin Moutet: street-school tennis with a French rap edge

Marina Oglobla on 31 July 2025
In an era when tennis is becoming increasingly standardized and players’ behavior meticulously...
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Croatia, Umag. Tennis stadiumIndustry Trends

What a modest tournament in Croatia did to keep fans engaged from the stands

Marina Oglobla on 25 July 2025
Organizers of an ATP 250 tournament in Croatia teamed up with a local tech giant to let fans...
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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FEATURED POSTS

Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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    Racket One Insights 

    Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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