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Game Insights The US Open expands its partnership portfolio across technology, wellness and sports nutrition Game Insights European presence in the ATP and WTA elite at year-end: Italy and Ukraine lead Industry Trends Mercedes-Benz steps up in women’s tennis. What matters in the WTA deal? News Coco Gauff signs global ambassador deal with Mercedes-Benz Activations What to know about UTS London partners and the role of Victorian Plumbing News ATP Finals title match draws 6.7m viewers on Italian TV amid rising interest Activations Local sponsorship in tennis: how a Cupra dealer built a working case in Ireland Game Insights Jannik Sinner prize money: which tournaments contributed the most?
Game Insights The US Open expands its partnership portfolio across technology, wellness and sports nutrition Game Insights European presence in the ATP and WTA elite at year-end: Italy and Ukraine lead Industry Trends Mercedes-Benz steps up in women’s tennis. What matters in the WTA deal? News Coco Gauff signs global ambassador deal with Mercedes-Benz Activations What to know about UTS London partners and the role of Victorian Plumbing News ATP Finals title match draws 6.7m viewers on Italian TV amid rising interest Activations Local sponsorship in tennis: how a Cupra dealer built a working case in Ireland Game Insights Jannik Sinner prize money: which tournaments contributed the most?
News

ATP and TikTok launch Tennis Creator Network to reach younger fans

RacketOne Insights on  21 August 2025 
A new global partnership with TikTok is set to help the ATP connect with Gen Z and millennial...
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Game Insights

How Sinner’s illness in Cincinnati fuels criticism of ATP

Pavel Petko on  19 August 2025 
The Cincinnati final, meant to be one of August’s headline events, ended almost before it...
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Game Insights

Why Masters finals are now more often moving away from Sundays

RacketOne Insights on  18 August 2025 
The Cincinnati Open is set to finish on a Monday for the second year in a row. For fans it may...
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Game Insights

Saved break points matter. One detail sets Sabalenka and Rybakina apart in the Top 10

Pavel Petko on  16 August 2025 
A quick dive into one key statistic that helps us look at the World No. 1’s loss to Elena...
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News

Total prize money for WTA 125 tournaments set to hit record $6 million in 2025

RacketOne Insights on  15 August 2025 
According to the Women’s Tennis Association, this will give both rising and established players...
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What makes Terence Atmane unique in the ATP TourGame Insights

A new hope for French tennis: what makes Térence Atmane unique in the ATP Tour

RacketOne Insights on  15 August 2025 
At 23 years old, Térence Atmane made a strong statement in Cincinnati, coming through qualifying...
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News

ATP players receive record $18.3 million from Masters profit sharing

RacketOne Insights on  14 August 2025 
In 2024, tennis players earned a record sum through profit sharing — a system in which...
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Game Insights

Why has the serve-and-volley style disappeared from modern tennis?

RacketOne Insights on  14 August 2025 
Just a couple of decades ago, the serve followed by a lightning rush to the net was a fearsome...
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
RacketOne Insights on Oct 30, 2025

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    Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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