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Technology
Trends
Startups
Modular Devices and Their Role in Modern Workflows
Racket One
on
7 September 2025
Surrounded by the hum of a thriving city, our agency’s story began. A single spark ignited the vision: to build a hub where creative minds and technology…
Game Insights
European presence in the ATP and WTA elite at year-end: Italy and Ukraine lead
Industry Trends
Mercedes-Benz steps up in women’s tennis. What matters in the WTA deal?
News
Coco Gauff signs global ambassador deal with Mercedes-Benz
Sponsorships
What to know about UTS London partners and the role of Victorian Plumbing
News
ATP Finals title match draws 6.7m viewers on Italian TV amid rising interest
Sponsorships
Local sponsorship in tennis: how a Cupra dealer built a working case in Ireland
Game Insights
Jannik Sinner prize money: which tournaments contributed the most?
Game Insights
Who represents Carlos Alcaraz as his tennis agent? Albert Molina, IMG
Game Insights
European presence in the ATP and WTA elite at year-end: Italy and Ukraine lead
Industry Trends
Mercedes-Benz steps up in women’s tennis. What matters in the WTA deal?
News
Coco Gauff signs global ambassador deal with Mercedes-Benz
Sponsorships
What to know about UTS London partners and the role of Victorian Plumbing
News
ATP Finals title match draws 6.7m viewers on Italian TV amid rising interest
Sponsorships
Local sponsorship in tennis: how a Cupra dealer built a working case in Ireland
Game Insights
Jannik Sinner prize money: which tournaments contributed the most?
Game Insights
Who represents Carlos Alcaraz as his tennis agent? Albert Molina, IMG
2 Min
News
Sponsorships
Lexus deepens ties with the ATP Tour: partnership extended through 2028
Racket One
on
7 November 2025
The Japanese automotive brand and the men’s professional tennis tour are deepening their...
3 Min
Industry Trends
The Tennis Ventures concept: what a unified ATP–WTA platform could mean
Pavel Petko
on
5 November 2025
Earlier this year, ATP Chairman Andrea Gaudenzi told Sports Business Journal that the ATP and...
1 Min
News
ATP unveils updated logo identity ahead of 2026 brand rollout
Racket One
on
5 November 2025
The men’s tennis tour is moving toward a clearer, more cohesive visual system – designed for the...
2 Min
Game Insights
How Jannik Sinner improved his first serve – insight from a tennis analyst
Racket One
on
3 November 2025
After his victory at the Paris Masters, where the Italian tennis player defeated Felix...
2 Min
Sponsorships
Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One
on
30 October 2025
The Grand Slam tournament has announced a multi-year partnership with a brand entering tennis...
1 Min
News
Tea Kovacevic from Bosnia and Herzegovina wins Tennis Europe Junior Masters U16
Racket One
on
27 October 2025
The 15-year-old claimed this prestigious trophy in her age group for the second year in a row,...
2 Min
News
Challenger Tour prize money to reach record $32.4 million in 2026
Racket One
on
25 October 2025
This is another step to boost earnings for tennis players outside the top 100 and strengthen the...
4 Min
Courts & Clubs
Club president: “Padel hasn’t taken players from tennis – it added a second hobby”
Marina Oglobla
on
15 October 2025
The head of Estonia’s Tennise- ja Padeliklubi Fellin, Ott Ahonen explains why adding padel...
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