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    Latest Posts

    Game Insights

    European presence in the ATP and WTA elite at year-end: Italy and Ukraine lead

    Racket One on  31 December 2025 
    And which major countries are missing from the global top 30.
    WTA and Mercedes-Benz partnership announcement featuring WTA leadership, Billie Jean King and Mercedes-Benz executivesIndustry Trends

    Mercedes-Benz steps up in women’s tennis. What matters in the WTA deal?

    Pavel Petko on  16 December 2025 
    A closer look at the deal between the automotive brand and the global women’s tennis tour....
    Coco Gauff begins her partnership with Mercedes-BenzNews

    Coco Gauff signs global ambassador deal with Mercedes-Benz

    Racket One on  9 December 2025 
    The premium carmaker has entered into a sponsorship agreement with 21-year-old American tennis...

    Racket One Insights 

    Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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