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European presence in the ATP and WTA elite at year-end: Italy and Ukraine lead

Racket One on  31 December 2025 
And which major countries are missing from the global top 30....
WTA and Mercedes-Benz partnership announcement featuring WTA leadership, Billie Jean King and Mercedes-Benz executives

Mercedes-Benz steps up in women’s tennis. What matters in the WTA deal?

Pavel Petko on  16 December 2025 
A closer look at the deal between the automotive brand and the...
Coco Gauff begins her partnership with Mercedes-Benz

Coco Gauff signs global ambassador deal with Mercedes-Benz

Racket One on  9 December 2025 
The premium carmaker has entered into a sponsorship agreement with...

What to know about UTS London partners and the role of Victorian Plumbing

Racket One on  4 December 2025 
Ultimate Tennis Showdown returns to London: the season’s final...

ATP Finals title match draws 6.7m viewers on Italian TV amid rising interest

Racket One on  25 November 2025 
The ATP said the Nitto ATP Finals championship match between...

Local sponsorship in tennis: how a Cupra dealer built a working case in Ireland

Marina Oglobla on  20 November 2025 
A story of how a family-run car business from Athlone entered...

Jannik Sinner prize money: which tournaments contributed the most?

Racket One on  17 November 2025 
How the tennis player’s earnings break down across his key...

Who represents Carlos Alcaraz as his tennis agent? Albert Molina, IMG

Racket One on  16 November 2025 
Carlos Alcaraz’s primary agent is Albert Molina – the man often...

Lexus deepens ties with the ATP Tour: partnership extended through 2028

Racket One on  7 November 2025 
The Japanese automotive brand and the men’s professional tennis...
The Tennis Ventures concept: what a unified ATP–WTA platform could mean

The Tennis Ventures concept: what a unified ATP–WTA platform could mean

Pavel Petko on  5 November 2025 
Earlier this year, ATP Chairman Andrea Gaudenzi told Sports...
ATP new logo during the 2026 brand identity update with a tennis player in action on the tour.

ATP unveils updated logo identity ahead of 2026 brand rollout

Racket One on  5 November 2025 
The men’s tennis tour is moving toward a clearer, more cohesive...

How Jannik Sinner improved his first serve – insight from a tennis analyst

Racket One on  3 November 2025 
After his victory at the Paris Masters, where the Italian tennis...
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Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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