The US Open expands its partnership portfolio across technology, wellness and sports nutrition
Racket One Insights tracks new partnerships and identifies signals...
European presence in the ATP and WTA elite at year-end: Italy and Ukraine lead
And which major countries are missing from the global top 30.
Mercedes-Benz steps up in women’s tennis. What matters in the WTA deal?
A closer look at the deal between the automotive brand and the...
Coco Gauff signs global ambassador deal with Mercedes-Benz
The premium carmaker has entered into a sponsorship agreement with...
What to know about UTS London partners and the role of Victorian Plumbing
Ultimate Tennis Showdown returns to London: the season’s final...
ATP Finals title match draws 6.7m viewers on Italian TV amid rising interest
The ATP said the Nitto ATP Finals championship match between...
Local sponsorship in tennis: how a Cupra dealer built a working case in Ireland
A story of how a family-run car business from Athlone entered...
Jannik Sinner prize money: which tournaments contributed the most?
How the tennis player’s earnings break down across his key...
Who represents Carlos Alcaraz as his tennis agent? Albert Molina, IMG
Carlos Alcaraz’s primary agent is Albert Molina – the man often...
Lexus deepens ties with the ATP Tour: partnership extended through 2028
The Japanese automotive brand and the men’s professional tennis...
The Tennis Ventures concept: what a unified ATP–WTA platform could mean
Earlier this year, ATP Chairman Andrea Gaudenzi told Sports...