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Junaid Family Foundation sponsors Islamabad tennis event

RacketOne Insights on  10 October 2026 
Title sponsorship of a women’s $15,000 tennis tournament scheduled...

Doha Bank becomes Qatar Ladies Open title sponsor

RacketOne Insights on  10 October 2026 
The bank will become title sponsor of the WTA 1000 tournament from...

DoorDash signs Australian Open sponsorship deal

RacketOne Insights on  10 October 2026 
Multi-year delivery and branding partnership beginning at the 2027...

The US Open expands its partnership portfolio across technology, wellness and sports nutrition

RacketOne Insights on  26 August 2026 
Racket One Insights tracks new partnerships and identifies signals...

European presence in the ATP and WTA elite at year-end: Italy and Ukraine lead

RacketOne Insights on  31 December 2025 
And which major countries are missing from the global top 30.
WTA and Mercedes-Benz partnership announcement featuring WTA leadership, Billie Jean King and Mercedes-Benz executives

Mercedes-Benz steps up in women’s tennis. What matters in the WTA deal?

Pavel Petko on  16 December 2025 
A closer look at the deal between the automotive brand and the...
Coco Gauff begins her partnership with Mercedes-Benz

Coco Gauff signs global ambassador deal with Mercedes-Benz

RacketOne Insights on  9 December 2025 
The premium carmaker has entered into a sponsorship agreement with...

What to know about UTS London partners and the role of Victorian Plumbing

RacketOne Insights on  4 December 2025 
Ultimate Tennis Showdown returns to London: the season’s final...

ATP Finals title match draws 6.7m viewers on Italian TV amid rising interest

RacketOne Insights on  25 November 2025 
The ATP said the Nitto ATP Finals championship match between...

Local sponsorship in tennis: how a Cupra dealer built a working case in Ireland

Marina Oglobla on  20 November 2025 
A story of how a family-run car business from Athlone entered...

Jannik Sinner prize money: which tournaments contributed the most?

RacketOne Insights on  17 November 2025 
How the tennis player’s earnings break down across his key...

Who represents Carlos Alcaraz as his tennis agent? Albert Molina, IMG

RacketOne Insights on  16 November 2025 
Carlos Alcaraz’s primary agent is Albert Molina – the man often...
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Racket One Insights 

Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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