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Game Insights

European presence in the ATP and WTA elite at year-end: Italy and Ukraine lead

Racket One on  31 December 2025 
And which major countries are missing from the global top 30. In the men’s rankings, Italy leads all European nations in top-30 representation. The country combines depth with top-end quality, including two...
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WTA and Mercedes-Benz partnership announcement featuring WTA leadership, Billie Jean King and Mercedes-Benz executivesIndustry Trends

Mercedes-Benz steps up in women’s tennis. What matters in the WTA deal?

Pavel Petko on  16 December 2025 
A closer look at the deal between the automotive brand and the global women’s tennis tour. After the end of its long-running title partnership with Hologic, WTA did not leave the top sponsorship slot vacant for...
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Coco Gauff begins her partnership with Mercedes-BenzNews

Coco Gauff signs global ambassador deal with Mercedes-Benz

Racket One on  9 December 2025 
The premium carmaker has entered into a sponsorship agreement with 21-year-old American tennis star Coco Gauff, who is already a two-time Grand Slam singles champion and finished the season ranked No. 3 in the WTA...
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Activations

What to know about UTS London partners and the role of Victorian Plumbing

Racket One on  4 December 2025 
Ultimate Tennis Showdown returns to London: the season’s final stage will take place on 5–7 December 2025 at the Copper Box Arena. The format remains unmistakably UTS — short eight-minute quarters, tactical cards,...
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News

ATP Finals title match draws 6.7m viewers on Italian TV amid rising interest

Racket One on  25 November 2025 
The ATP said the Nitto ATP Finals championship match between Carlos Alcaraz and Jannik Sinner, played on 23 November and won by the Italian, drew more than 6.7 million viewers on linear television in Italy. This...
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About racket one

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

Racket One tracks sponsorship activity and brand partnerships across professional tennis.

Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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