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Tennis & Brands Report: Market insights on sponsorship and brand partnerships in professional tennis

Analysis of sponsorship activity across players, tournaments and federations – based on publicly available partnerships and brand activations.

News
Activations
Sponsors
Market Insights
Game Insights
Industry Trends
Courts & Clubs
Tennis Lifestyle
Tennis Lifestyle

Courts next to the sea and eco-reserve in the Greek village of Sani

28 July 2024 
We continue exploring the most beautiful tennis spots in Europe. This time, our focus is on the...
News

European Summer Cups U14: Spain wins boys’ title, Czech Republic girls’

13 July 2024 
The finals of the competition took place in Valencia, Spain, and Loano, Italy, from July 5 to 7.
News

Italy became the #1 country for overall annual tennis results in Europe

18 June 2024 
The country won the Tennis Europe Awards based on last year's Tennis Europe Association ranking...
News

Veli Lošinj 2024: Major MT1000 senior tennis tournament held in Croatia

9 June 2024 
The tournament was held under the auspices of the ITF, with the status of European Masters...
Tennis Lifestyle

Tennis proves its social benefit for men and women alike, says European survey

19 May 2024 
A survey conducted by Tennis Europe reveals that a majority of regular tennis players see the...
Tennis Lifestyle

Tennis has had a positive impact on at-risk youth in the US 

2 May 2024 
Michael-Ray Pallares and Ron Tankel, experts in tennis and therapeutic recreation, teamed up to...
Tennis Lifestyle

A magical tennis court in Positano, Italy – where luxury meets the game

1 May 2024 
At Racket One, we write not only about the tennis business but also about the world’s most...
Courts & Clubs

Tennis courts in Vilnius: a cozy old town infused with creative energy

13 April 2024 
A trip to Vilnius is a great idea for tennis lovers, whether in the height of summer or the...
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About racket one

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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FEATURED POSTS

Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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Racket One tracks sponsorship activity and brand partnerships across professional tennis.

Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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