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Tennis Sponsorsip Insights: Commercial analytics for brands, player representatives and tournaments

Independent analysis of sponsorship trends and brand activity across ATP/WTA.

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WTA reviews 2024 global audience: viewership exceeds 1.1 billion

24 March 2025 

Holger Rune’s coaching carousel: where is this race headed?

23 March 2025 

Djokovic-led players sue ATP, WTA, and ITF – what’s happening?

21 March 2025 

Miami Open becomes first tennis tournament to feature padel

20 March 2025 

Griekspoor’s breakout at Indian Wells: from setbacks to success

17 March 2025 

LTA awards grant to expand Tennis for all program in London

13 March 2025 
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Racket One Insights 

Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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