Tennis & Brands Report: Market insights on sponsorship and brand partnerships in professional tennis
Analysis of sponsorship activity across players, tournaments and federations – based on publicly available partnerships and brand activations.
Dutch tennis unites to seek single sponsor for TV, tournaments, and grassroots
Four major players in Dutch tennis — the national federation (KNLTB), broadcaster Ziggo Sport, and the organisers of the ABN Amro and Libema Opens...
Women are once again left out of prime time at Roland Garros
Since June 2023, not a single women’s singles match has featured in the evening slot on Court Philippe Chatrier — the French Open’s most...
From sketch to structure. How coach Aistis Slajus built a tennis arena in Lithuania
After 15 years of coaching in Ireland and Lithuania, he took a bold step — to build his own tennis center. That’s how the Seven Six project (now...
It is not just about Jannik Sinner. Italian tennis is enjoying a true golden age
Italy is witnessing a broader wave of talent moving up the ATP rankings. Jannik Sinner, now world No. 1 and a three-time Grand Slam champion,...