Tennis & Brands Report: Market insights on sponsorship and brand partnerships in professional tennis
Analysis of sponsorship activity across players, tournaments and federations – based on publicly available partnerships and brand activations.
Tecnifibre unites Świątek and Medvedev in padel — breaks digital records
The French tennis equipment brand recently released its most successful digital campaign to date — a padel challenge featuring ambassadors Iga...
Drop shots are more common — but are they a winning advantage?
In recent years, the drop shot has surged in popularity — largely thanks to Carlos Alcaraz. It’s easy to believe the drop shot is a game-changer,...
Viewership records set by Roland-Garros in France and Spain
The epic clash between Carlos Alcaraz and Jannik Sinner captivated fans and drew a staggering 5.5 million viewers in France alone — the highest...
New era confirmed as Alcaraz wins five-set Roland-Garros thriller in Paris
The Alcaraz–Sinner final was expected to be a battle — and it exceeded expectations, quickly entering the conversation among the greatest matches...