• Market Insights
  • Tennis & Brands Report
  • Data & Methodology
  • About the Project
  • Contact Us
HomeTennis Lifestyle Tennis has had a positive impact on at-risk youth in the US 

Tennis has had a positive impact on at-risk youth in the US 

Michael-Ray Pallares and Ron Tankel, experts in tennis and therapeutic recreation, teamed up to pilot a Tennis for Behavioural Health programme in North Kansas City. Their goal was to support at-risk youth by giving them a sense of community and structure, the USTA reported. 

During the two-week programme, participants met daily to devote time to playing tennis, and they were also taught how to properly use the public tennis infrastructure of the sport, particularly concourses in local parks as well as indoor tennis courts. 

Surveys showed that the youth were doing much better after the program was over. While physical activity increased by 33%, social and emotional well-being improved much more dramatically. 

For example, participants reported a 60% increase in self-motivation, a 40% increase in positive self-esteem, a 40% increase in the number of friends, and a 36% increase in willingness to cooperate with others. In addition, it is important to note that adolescents were 33% more aware and proud of their achievements. 

In addition, gains were noted in terms of increased better control over their emotions, as well as the ability to structure their leisure time in a more constructive way. 

Racket One on 2 May 2024 Tennis Lifestyle

About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

  • LinkedIn

FEATURED POSTS

Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

    Get tennis sponsorship insights in your inbox


    By submitting this form, you agree to our Privacy Policy.

    Racket One Insights 

    Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

    Linkedin

    Contact Us

    16-1 Aukstaiciu St, Vilnius, 11341, Lithuania

    racketone.main@gmail.com

    © 2026 — Racket One Insights. All Rights Reserved.

    Back to top