Tennis Sponsorsip Insights: Commercial analytics for brands, player representatives and tournaments

Independent analysis of sponsorship trends and brand activity across ATP/WTA.

Technology vs. instinct: why AI line judges are drawing player backlash

11 July 2025

The grass season as a stress test: why Wimbledon 2025 has already made history

8 July 2025

Historic tennis club AELTC installs solar thermal system at Wimbledon pavilion

7 July 2025

Who thrives on grass: European players ready to surprise at Wimbledon

1 July 2025

Tecnifibre unites Świątek and Medvedev in padel — breaks digital records

16 June 2025

Drop shots are more common — but are they a winning advantage?

13 June 2025