Tennis & Brands Report: Market insights on sponsorship and brand partnerships in professional tennis
Analysis of sponsorship activity across players, tournaments and federations – based on publicly available partnerships and brand activations.
Corentin Moutet: street-school tennis with a French rap edge
In an era when tennis is becoming increasingly standardized and players’ behavior meticulously polished, Corentin Moutet’s run to the semifinals...
What a modest tournament in Croatia did to keep fans engaged from the stands
Organizers of an ATP 250 tournament in Croatia teamed up with a local tech giant to let fans engage with the match in a more direct, personal way...
Tien stuns Rublev in Washington. The 19-year-old is now a rising giant slayer
At the ATP 500 event in Washington, Learner Tien continued his breakout season with a statement win over world No. 10 Andrey Rublev, 7–5, 6–2....
Gucci in tennis: a distinctive style statement beyond competition
While sportswear often emphasizes performance and ambition, Gucci offers a different perspective: sport not as competition, but as part of a daily...