Tennis & Brands Report: Market insights on sponsorship and brand partnerships in professional tennis
Analysis of sponsorship activity across players, tournaments and federations – based on publicly available partnerships and brand activations.
Rome turns record profits into school courts and club loans
The 2025 edition of the Rome Masters broke records: 393,051 tickets sold, €35.3 million in total revenue. But the most telling number isn’t on the...
Top 4 tennis websites for detailed player and match statistics
Free, open-access tools helping tennis professionals and analysts go beyond the scoreline. Atptour.com The official ATP website provides all...
Why Stella Artois invests in tennis, where no one drinks beer
Stella Artois has joined the ATP Tour as a gold partner. At first glance, it’s a surprising move: a beer brand partnering with one of the most...
WTA Ventures appoints Wasserman to drive global partnerships
WTA Ventures, the commercial arm of the Women’s Tennis Association, has appointed Wasserman as its global sales agency of record. The move is part...