Tennis Sponsorsip Insights: Commercial analytics for brands, player representatives and tournaments

Independent analysis of sponsorship trends and brand activity across ATP/WTA.

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ATP attracts young viewers by partnering with Overtime — why it has potential

11 March 2025 

Miami Open 2025 attracts a record-breaking number of sponsors

4 March 2025 

The limits of serve bots: can one tennis skill make a champion?

2 March 2025 

Roland-Garros focuses on discovering talent in South America

28 February 2025 

What makes Acapulco one of the most vibrant tennis tournaments

24 February 2025 

Who is Jiri Lehecka, the rising star who stunned Carlos Alcaraz?

22 February 2025