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Tennis Sponsorsip Insights: Commercial analytics for brands, player representatives and tournaments

Independent analysis of sponsorship trends and brand activity across ATP/WTA.

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Miami Open becomes first tennis tournament to feature padel

20 March 2025 

Griekspoor’s breakout at Indian Wells: from setbacks to success

17 March 2025 

LTA awards grant to expand Tennis for all program in London

13 March 2025 

ATP attracts young viewers by partnering with Overtime — why it has potential

11 March 2025 

Miami Open 2025 attracts a record-breaking number of sponsors

4 March 2025 

The limits of serve bots: can one tennis skill make a champion?

2 March 2025 
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Racket One Insights 

Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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racketone.main@gmail.com

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