Tennis & Brands Report: Market insights on sponsorship and brand partnerships in professional tennis
Analysis of sponsorship activity across players, tournaments and federations – based on publicly available partnerships and brand activations.
USA vs. China: is the tennis market facing a racket shortage?
Although US President Donald Trump has announced a 90-day suspension of tariffs, he is still imposing a general 10% tariff. Moreover, this does...
Head claims market leadership in European tennis racket sales
Head, the sports equipment manufacturer headquartered in Austria, has declared itself the leading tennis racket brand in Europe in 2024, citing...
WTA reviews 2024 global audience: viewership exceeds 1.1 billion
The WTA, citing data from the analytics company YouGov, has reported a record increase in its viewing audience for 2024. The total number of...
Holger Rune’s coaching carousel: where is this race headed?
After a controversial VAR decision in Miami that led to Rune’s defeat and an abrupt exit, it’s time to look at a deeper issue — his coaching...