Tennis & Brands Report: Market insights on sponsorship and brand partnerships in professional tennis
Analysis of sponsorship activity across players, tournaments and federations – based on publicly available partnerships and brand activations.
Swiatek’s grass breakthrough wasn’t just about winning Wimbledon
In recent years, the women's draw at Wimbledon has felt like a tournament of surprise champions: Rybakina, Vondrousova, Krejcikova. That’s not to...
Technology vs. instinct: why AI line judges are drawing player backlash
In 2025, Wimbledon made a historic move: for the first time, the tennis tournament replaced all human line judges with a fully automated AI...
The grass season as a stress test: why Wimbledon 2025 has already made history
This year’s Wimbledon is shaping up to be one of the most unpredictable tournaments in recent memory. With over a third of seeded players already...
Historic tennis club AELTC installs solar thermal system at Wimbledon pavilion
The All England Lawn Tennis and Croquet Club, the organization behind the Wimbledon Championships, has taken a practical step in sustainability —...