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Game Insights European presence in the ATP and WTA elite at year-end: Italy and Ukraine lead Industry Trends Mercedes-Benz steps up in women’s tennis. What matters in the WTA deal? News Coco Gauff signs global ambassador deal with Mercedes-Benz Activations What to know about UTS London partners and the role of Victorian Plumbing News ATP Finals title match draws 6.7m viewers on Italian TV amid rising interest Activations Local sponsorship in tennis: how a Cupra dealer built a working case in Ireland Game Insights Jannik Sinner prize money: which tournaments contributed the most? Game Insights Who represents Carlos Alcaraz as his tennis agent? Albert Molina, IMG
Game Insights European presence in the ATP and WTA elite at year-end: Italy and Ukraine lead Industry Trends Mercedes-Benz steps up in women’s tennis. What matters in the WTA deal? News Coco Gauff signs global ambassador deal with Mercedes-Benz Activations What to know about UTS London partners and the role of Victorian Plumbing News ATP Finals title match draws 6.7m viewers on Italian TV amid rising interest Activations Local sponsorship in tennis: how a Cupra dealer built a working case in Ireland Game Insights Jannik Sinner prize money: which tournaments contributed the most? Game Insights Who represents Carlos Alcaraz as his tennis agent? Albert Molina, IMG
Game Insights

Jannik Sinner’s domination: player’s success isn’t just about talent

Alena Soika on  6 November 2024 
Jannik Sinner is widely regarded as one of the best players in tennis today. His lead in the...
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Game Insights

Junior Masters in Monte Carlo: UK leads with two titles, followed by Romania

Racket One on  1 November 2024 
The Monte-Carlo Country Club was full of excitement from October 23 to 26 as it hosted the 2024...
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Game Insights

Dominic Thiem and his legacy: the tennis player retires from career

Alena Soika on  28 October 2024 
At his home tournament in Vienna, Dominic Thiem announced his retirement from professional...
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Courts & Clubs

Is it worth building tennis courts during a war? A dilemma in Ukraine

Yana Borisova on  6 October 2024 
A full-scale war has been raging in Ukraine for three years, with Russian forces mercilessly...
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News

European Junior Championships: Romania claimed three trophies

Racket One on  1 October 2024 
Excerpt
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Tennis Lifestyle

Founder of a tennis partner app discusses the main challenge

Racket One on  27 September 2024 
The app, called Hitch Player Finder, helps tennis and pickleball players find courts nearby and...
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Industry Trends

Carlos Alcaraz will be the hero of the new issue of Marvel comics

Racket One on  19 August 2024 
A comic book will be released in time for the US Open to inspire kids to start playing tennis.
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Courts & Clubs

The number of tennis clubs in Germany has dropped by 14% in the last twenty years

Racket One on  15 August 2024 
Thousands of tennis clubs have shut down during this time, and new ones are opening less...
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We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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