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Game Insights European presence in the ATP and WTA elite at year-end: Italy and Ukraine lead Industry Trends Mercedes-Benz steps up in women’s tennis. What matters in the WTA deal? News Coco Gauff signs global ambassador deal with Mercedes-Benz Activations What to know about UTS London partners and the role of Victorian Plumbing News ATP Finals title match draws 6.7m viewers on Italian TV amid rising interest Activations Local sponsorship in tennis: how a Cupra dealer built a working case in Ireland Game Insights Jannik Sinner prize money: which tournaments contributed the most? Game Insights Who represents Carlos Alcaraz as his tennis agent? Albert Molina, IMG
Game Insights European presence in the ATP and WTA elite at year-end: Italy and Ukraine lead Industry Trends Mercedes-Benz steps up in women’s tennis. What matters in the WTA deal? News Coco Gauff signs global ambassador deal with Mercedes-Benz Activations What to know about UTS London partners and the role of Victorian Plumbing News ATP Finals title match draws 6.7m viewers on Italian TV amid rising interest Activations Local sponsorship in tennis: how a Cupra dealer built a working case in Ireland Game Insights Jannik Sinner prize money: which tournaments contributed the most? Game Insights Who represents Carlos Alcaraz as his tennis agent? Albert Molina, IMG
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Racket One on  11 April 2024 
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Racket One on  10 April 2024 
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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    Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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