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Tennis & Brands Report: Market insights on sponsorship and brand partnerships in professional tennis

Analysis of sponsorship activity across players, tournaments and federations – based on publicly available partnerships and brand activations.

News
Activations
Sponsors
Market Insights
Game Insights
Industry Trends
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Tennis Lifestyle
Activations

Why Stella Artois invests in tennis, where no one drinks beer

9 May 2025 
Stella Artois has joined the ATP Tour as a gold partner. At first glance, it’s a surprising...
Sponsors

WTA Ventures appoints Wasserman to drive global partnerships

29 April 2025 
WTA Ventures, the commercial arm of the Women’s Tennis Association, has appointed Wasserman as...
Market Insights

Crypto firms deepen tennis ties: ATP Tour signs deal with Bitpanda

16 April 2025 
The ATP Tour has announced a multi-year agreement with Austrian fintech unicorn Bitpanda,...
Industry Trends

USA vs. China: is the tennis market facing a racket shortage?

11 April 2025 
Although US President Donald Trump has announced a 90-day suspension of tariffs, he is still...
Industry Trends

Head claims market leadership in European tennis racket sales

27 March 2025 
Head, the sports equipment manufacturer headquartered in Austria, has declared itself the...
Industry Trends

WTA reviews 2024 global audience: viewership exceeds 1.1 billion

24 March 2025 
The WTA, citing data from the analytics company YouGov, has reported a record increase in its...
Game Insights

Holger Rune’s coaching carousel: where is this race headed?

23 March 2025 
After a controversial VAR decision in Miami that led to Rune’s defeat and an abrupt exit, it’s...
News

Djokovic-led players sue ATP, WTA, and ITF – what’s happening?

21 March 2025 
The Professional Tennis Players Association (PTPA), which has increasingly been making waves in...
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About racket one

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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FEATURED POSTS

Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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Racket One tracks sponsorship activity and brand partnerships across professional tennis.

Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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