Tennis & Brands Report: Market insights on sponsorship and brand partnerships in professional tennis
Analysis of sponsorship activity across players, tournaments and federations – based on publicly available partnerships and brand activations.
Why Stella Artois invests in tennis, where no one drinks beer
9 May 2025
WTA Ventures appoints Wasserman to drive global partnerships
29 April 2025
Crypto firms deepen tennis ties: ATP Tour signs deal with Bitpanda
16 April 2025
USA vs. China: is the tennis market facing a racket shortage?
11 April 2025
Head claims market leadership in European tennis racket sales
27 March 2025
WTA reviews 2024 global audience: viewership exceeds 1.1 billion
24 March 2025
Holger Rune’s coaching carousel: where is this race headed?
23 March 2025
Djokovic-led players sue ATP, WTA, and ITF – what’s happening?
21 March 2025







