Tennis & Brands Report: Market insights on sponsorship and brand partnerships in professional tennis
Analysis of sponsorship activity across players, tournaments and federations – based on publicly available partnerships and brand activations.
All-Love Racquet Club turns a Harlem street into a tennis festival
This case from New York shows how a local collective can attract attention and sponsors without major infrastructure. Founded in 2023, All-Love...
Passaro reaches US Open main draw for the first time – a chance to get back on track
Italian tennis player Francesco Passaro, who recently gave an exclusive interview to Racket One, has battled through three rounds of US Open...
Federer becomes a billionaire on the Forbes list, but not thanks to prize money
American magazine Forbes has placed Roger Federer on its list of billionaires, estimating his net worth at $1.1 billion. It marks a symbolic...
China’s tennis plan changes the game. Why the global sports world should care
Instead of another policy memo, Beijing has unveiled a blueprint that blends politics, sport and economics. Racket One obtained the full text and...