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Tennis Sponsorsip Insights:
Commercial analytics for brands, player representatives and tournaments
Independent analysis of sponsorship trends and brand activity across ATP/WTA.
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Why Masters finals are now more often moving away from Sundays
18 August 2025
Saved break points matter. One detail sets Sabalenka and Rybakina apart in the Top 10
16 August 2025
Total prize money for WTA 125 tournaments set to hit record $6 million in 2025
15 August 2025
A new hope for French tennis: what makes Térence Atmane unique in the ATP Tour
15 August 2025
ATP players receive record $18.3 million from Masters profit sharing
14 August 2025
Why has the serve-and-volley style disappeared from modern tennis?
14 August 2025
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