Tennis Sponsorsip Insights: Commercial analytics for brands, player representatives and tournaments

Independent analysis of sponsorship trends and brand activity across ATP/WTA.

Gucci in tennis: a distinctive style statement beyond competition

23 July 2025

Boisson strengthens her position as the new face of French women’s tennis

21 July 2025

Swiatek’s grass breakthrough wasn’t just about winning Wimbledon

15 July 2025

Technology vs. instinct: why AI line judges are drawing player backlash

11 July 2025

The grass season as a stress test: why Wimbledon 2025 has already made history

8 July 2025

Historic tennis club AELTC installs solar thermal system at Wimbledon pavilion

7 July 2025