Tennis & Brands Report: Market insights on sponsorship and brand partnerships in professional tennis
Analysis of sponsorship activity across players, tournaments and federations – based on publicly available partnerships and brand activations.
ATP players receive record $18.3 million from Masters profit sharing
In 2024, tennis players earned a record sum through profit sharing — a system in which tournament profits are split between players and...
Why has the serve-and-volley style disappeared from modern tennis?
Just a couple of decades ago, the serve followed by a lightning rush to the net was a fearsome weapon that often decided matches. In the...
Venus Williams returns to US Open as broadcasters anticipate ratings boost
Seven-time Grand Slam champion Venus Williams will make a surprise return to the US Open this summer after receiving a singles wildcard at the age...
“We push each other forward”. Francesco Passaro on the key to Italy’s tennis rise
From clay courts in Perugia to ATP–level wins and a Top 100 debut, the 24–year–old Italian tennis player, in an exclusive interview with Racket...