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Tennis Sponsorsip Insights: Commercial analytics for brands, player representatives and tournaments

Independent analysis of sponsorship trends and brand activity across ATP/WTA.

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Corentin Moutet: street-school tennis with a French rap edge

31 July 2025 

What a modest tournament in Croatia did to keep fans engaged from the stands

25 July 2025 

Tien stuns Rublev in Washington. The 19-year-old is now a rising giant slayer

24 July 2025 

Gucci in tennis: a distinctive style statement beyond competition

23 July 2025 

Boisson strengthens her position as the new face of French women’s tennis

21 July 2025 

Swiatek’s grass breakthrough wasn’t just about winning Wimbledon

15 July 2025 
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Racket One Insights 

Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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