Tennis & Brands Report: Market insights on sponsorship and brand partnerships in professional tennis
Analysis of sponsorship activity across players, tournaments and federations – based on publicly available partnerships and brand activations.
Deeper into the rankings. Which countries shape the global tennis Top 100
A closer look at the ATP and WTA Top 100 by country gives us not just numbers, but a sense of how federations, markets, and traditions translate...
Top 5 tennis players on TikTok. Why Jannik Sinner is left behind
TikTok has become an arena for attention, and tennis cannot afford to stand aside – even if many players still treat the platform as a...
Not just for the elite: ATP makes tennis analytics available to the whole tour
Tennis IQ opens access to advanced stats and video analysis for around 2,000 ATP and Challenger singles players. The new version of Tennis IQ –...
Petra Kvitova left with dignity, but without the industry’s applause
The Czech player, who turned 35 this year, announced her retirement after a first-round defeat at the US Open. A straightforward scoreline, a...