The French tennis equipment brand recently released its most successful digital campaign to date — a padel challenge featuring ambassadors Iga Świątek and Daniil Medvedev, with su…
In recent years, the drop shot has surged in popularity — largely thanks to Carlos Alcaraz. It’s easy to believe the drop shot is a game-changer, especially on slower surfaces lik…
The epic clash between Carlos Alcaraz and Jannik Sinner captivated fans and drew a staggering 5.5 million viewers in France alone — the highest audience for a men’s match at Rolan…
The Alcaraz–Sinner final was expected to be a battle — and it exceeded expectations, quickly entering the conversation among the greatest matches in modern tennis. Drawing compari…
La Roche-Posay, a dermatological brand from the L'Oréal portfolio known for its expertise in sun protection and sensitive skin care, has launched a new campaign that may be of int…
Four major players in Dutch tennis — the national federation (KNLTB), broadcaster Ziggo Sport, and the organisers of the ABN Amro and Libema Opens — have come together to find a s…
Since June 2023, not a single women’s singles match has featured in the evening slot on Court Philippe Chatrier — the French Open’s most prestigious stage, broadcast exclusively b…
After 15 years of coaching in Ireland and Lithuania, he took a bold step — to build his own tennis center. That’s how the Seven Six project (now known as Widen Arena) was born, an…
Italy is witnessing a broader wave of talent moving up the ATP rankings. Jannik Sinner, now world No. 1 and a three-time Grand Slam champion, leads the way — but a new generation …
In May 2025, Alexandre Muller achieved the biggest win of his career by beating top seed Alexander Zverev in Hamburg. But his story this season goes beyond tennis.
Earlier thi…
