Tennis & Brands Report: Market insights on sponsorship and brand partnerships in professional tennis
Analysis of sponsorship activity across players, tournaments and federations – based on publicly available partnerships and brand activations.
How Sinner’s illness in Cincinnati fuels criticism of ATP
The Cincinnati final, meant to be one of August’s headline events, ended almost before it began. Jannik Sinner, struggling throughout twenty...
Why Masters finals are now more often moving away from Sundays
The Cincinnati Open is set to finish on a Monday for the second year in a row. For fans it may have looked like a scheduling glitch, but in fact...
Saved break points matter. One detail sets Sabalenka and Rybakina apart in the Top 10
A quick dive into one key statistic that helps us look at the World No. 1’s loss to Elena Rybakina (4–6, 3–6) from a different angle. One of...
Total prize money for WTA 125 tournaments set to hit record $6 million in 2025
According to the Women’s Tennis Association, this will give both rising and established players the chance to build their careers and reach the...