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Tennis Sponsorsip Insights: Commercial analytics for brands, player representatives and tournaments

Independent analysis of sponsorship trends and brand activity across ATP/WTA.

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Venus Williams returns to US Open as broadcasters anticipate ratings boost

14 August 2025 

“We push each other forward”. Francesco Passaro on the key to Italy’s tennis rise

7 August 2025 

Wimbledon starts renovation: why the tennis courts lose their grass every year

6 August 2025 

Corentin Moutet: street-school tennis with a French rap edge

31 July 2025 

What a modest tournament in Croatia did to keep fans engaged from the stands

25 July 2025 

Tien stuns Rublev in Washington. The 19-year-old is now a rising giant slayer

24 July 2025 
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Racket One Insights 

Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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