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Tennis Sponsorsip Insights: Commercial analytics for brands, player representatives and tournaments

Independent analysis of sponsorship trends and brand activity across ATP/WTA.

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A new hope for French tennis: what makes Térence Atmane unique in the ATP Tour

15 August 2025 

ATP players receive record $18.3 million from Masters profit sharing

14 August 2025 

Why has the serve-and-volley style disappeared from modern tennis?

14 August 2025 

Venus Williams returns to US Open as broadcasters anticipate ratings boost

14 August 2025 

“We push each other forward”. Francesco Passaro on the key to Italy’s tennis rise

7 August 2025 

Wimbledon starts renovation: why the tennis courts lose their grass every year

6 August 2025 
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Racket One Insights 

Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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