2 MinSponsorships News

Lexus deepens ties with the ATP Tour: partnership extended through 2028

Racket One on  7 November 2025 
The Japanese automotive brand and the men’s professional tennis tour are deepening their...
The Tennis Ventures concept: what a unified ATP–WTA platform could mean 3 MinIndustry Trends

The Tennis Ventures concept: what a unified ATP–WTA platform could mean

Pavel Petko on  5 November 2025 
Earlier this year, ATP Chairman Andrea Gaudenzi told Sports Business Journal that the ATP and...
ATP new logo during the 2026 brand identity update with a tennis player in action on the tour. 1 MinNews

ATP unveils updated logo identity ahead of 2026 brand rollout

Racket One on  5 November 2025 
The men’s tennis tour is moving toward a clearer, more cohesive visual system – designed for the...
2 MinGame Insights

How Jannik Sinner improved his first serve – insight from a tennis analyst

Racket One on  3 November 2025 
After his victory at the Paris Masters, where the Italian tennis player defeated Felix...
2 MinSponsorships

Australian Open and Bupa: a sponsorship bridging healthcare and tennis

Racket One on  30 October 2025 
The Grand Slam tournament has announced a multi-year partnership with a brand entering tennis...
Tea Kovacevic plays a forehand during a clay-court match, wearing a Nike outfit and visor, using a Yonex racket. 1 MinNews

Tea Kovacevic from Bosnia and Herzegovina wins Tennis Europe Junior Masters U16

Racket One on  27 October 2025 
The 15-year-old claimed this prestigious trophy in her age group for the second year in a row,...
2 MinNews

Challenger Tour prize money to reach record $32.4 million in 2026

Racket One on  25 October 2025 
This is another step to boost earnings for tennis players outside the top 100 and strengthen the...
4 MinCourts & Clubs

Club president: “Padel hasn’t taken players from tennis – it added a second hobby”

Marina Oglobla on  15 October 2025 
The head of Estonia’s Tennise- ja Padeliklubi Fellin, Ott Ahonen explains why adding padel...