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Game Insights

Who is Valentin Vacherot? From obscurity to a Shanghai Masters champion

Alena Soika on  9 October 2025 
The 26-year-old from Monaco had long been considered a tour outsider, sitting at No. 204 in the...
ITIA introduces financial and legal support for tennis players under investigationNews

ITIA introduces financial and legal support for tennis players under investigation

Racket One on  8 October 2025 
The International Tennis Integrity Agency has launched a new support programme for players and...
News

Linda Noskova becomes Czech No. 1 after strong Beijing performance

Racket One on  6 October 2025 
The 20-year-old tennis player reached the final at the China Open, climbing to No. 17 in the WTA...
Game Insights

Tennis storylines of October: Shanghai without Alcaraz and the race for Turin

Alena Soika on  1 October 2025 
Your shortcut to the month ahead in tennis – highlighting moments that may shape players,...
Activations

Who sponsors Iva Jovic? US tennis breakout, the youngest tour champion since Gauff

Racket One on  29 September 2025 
In September 2025, Iva Jovic scored a major breakthrough — at just 17, she captured her first...
Industry Trends

Tennis leads in female TV viewership across all major British sports

Racket One on  25 September 2025 
Sky Sports has identified tennis as the main driver of its growing female audience, The Guardian...
Jannik SinnerGame Insights

Gill Gross argues Sinner’s progress hinges on adding variety without losing identity

Racket One on  21 September 2025 
A tennis analyst commented on Jannik Sinner’s recent remarks about making his game more...
Industry Trends

WTA strengthens presence in Poland: Eleven Sports secures rights until 2031

Racket One on  18 September 2025 
Starting in 2027, all WTA tournaments, including the WTA Finals, will be broadcast exclusively...
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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FEATURED POSTS

Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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    Racket One Insights 

    Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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