• Market Insights
  • Tennis & Brands Report
  • Data & Methodology
  • About the Project
  • Contact Us
Game Insights

The turning point: how Alcaraz transformed his serve at the US Open

Racket One on  15 September 2025 
Over the past two seasons, Carlos Alcaraz has established himself as a player capable of winning...
Industry Trends

US Open final viewership: Alcaraz–Sinner hits decade high, up 82% from last year

Racket One on  11 September 2025 
According to ESPN, the US Open 2025 men’s final between Carlos Alcaraz and Jannik Sinner...
Game Insights

Sabalenka and the Grand Slams in 2025: consistency without ease

Alena Soika on  10 September 2025 
From Melbourne to New York, a bird’s-eye view of the reigning force in women’s tennis reveals...
Industry Trends

Sinner lost the final, but won the spotlight. How fans searched the US Open

Pavel Petko on  8 September 2025 
We looked at data from September 1–7 in Google Trends to see how global audiences searched for...
News

Sabalenka climbs to No. 1 in career prize money among active WTA players

Racket One on  7 September 2025 
Until recently, she trailed Iga Swiatek, who had long led the list of active players by total...
Industry Trends

Trump at the US Open: a historic visit, or an awkward twist?

Racket One on  6 September 2025 
When Donald Trump takes his seat at Arthur Ashe Stadium on Sunday, it won’t just be another VIP...
Game Insights

Deeper into the rankings. Which countries shape the global tennis Top 100

Racket One on  4 September 2025 
A closer look at the ATP and WTA Top 100 by country gives us not just numbers, but a sense of...
Top 5 tennis players on TikTok. Why Jannik Sinner is left behindIndustry Trends

Top 5 tennis players on TikTok. Why Jannik Sinner is left behind

Marina Oglobla on  30 August 2025 
TikTok has become an arena for attention, and tennis cannot afford to stand aside – even if many...
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6

About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

  • LinkedIn

FEATURED POSTS

Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

    Get tennis sponsorship insights in your inbox


    By submitting this form, you agree to our Privacy Policy.

    Racket One Insights 

    Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

    Linkedin

    Contact Us

    16-1 Aukstaiciu St, Vilnius, 11341, Lithuania

    racketone.main@gmail.com

    © 2026 — Racket One Insights. All Rights Reserved.

    Back to top