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Racket One

Racket One editorial team, reporting on the global tennis industry. About us
News
Racket One on 13 July 2024

European Summer Cups U14: Spain wins boys’ title, Czech Republic girls’

The finals of the competition took place in Valencia, Spain, and Loano, Italy, from July 5 to 7.
News
Racket One on 18 June 2024

Italy became the #1 country for overall annual tennis results in Europe

The country won the Tennis Europe Awards based on last year's Tennis Europe Association ranking results, which consider five categories: professional tennis, junior tennis, senior tennis, wheelchair tennis, and beach tennis.
Tennis Lifestyle
Racket One on 19 May 2024

Tennis proves its social benefit for men and women alike, says European survey

A survey conducted by Tennis Europe reveals that a majority of regular tennis players see the sport as a positive social activity — particularly highlighting its suitability for men and women to play together.
Tennis Lifestyle
Racket One on 2 May 2024

Tennis has had a positive impact on at-risk youth in the US 

Michael-Ray Pallares and Ron Tankel, experts in tennis and therapeutic recreation, teamed up to pilot a Tennis for Behavioural Health programme in North Kansas City. Their goal was to support at-risk youth by giving them a sense of community and structure, the USTA reported. 
Tennis Lifestyle
Racket One on 1 May 2024

A magical tennis court in Positano, Italy – where luxury meets the game

At Racket One, we write not only about the tennis business but also about the world’s most extraordinary tennis locations. One such place is Positano, Italy, where a stunning court at the luxury hotel Il San Pietro di Positano sits between a cliff and the Mediterranean Sea, offering a truly...
Courts & Clubs
Racket One on 13 April 2024

Tennis courts in Vilnius: a cozy old town infused with creative energy

A trip to Vilnius is a great idea for tennis lovers, whether in the height of summer or the middle of winter. The city offers numerous outdoor and indoor courts, with the SEB Arena — the largest tennis complex in the Baltics — being the crown jewel.
Tennis Lifestyle
Racket One on 11 April 2024

Playing tennis as a couple: the love story of a real-life match made on the court

The story of a couple for whom tennis became more than just a sport — it changed their lives. Vitalij and Gerda Volkov started playing around the age of thirty, and that decision not only led to new challenges on the court but also to the start of their life together. Vitalij had previously...
Teniso namai tennis leagueCourts & Clubs
Racket One on 10 April 2024

Tennis clubs in Lithuania: Vilnius at the heart, but not the only hub

As a tennis industry magazine, we see tennis clubs as the heart of the sport. They are more than just places to play once or twice a week — they bring together people for whom tennis is a way of life. How many such clubs are there in Lithuania, including major cities like Vilnius, Kaunas, and...
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About Us

Racket One

Tennis sponsorship insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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FEATURED POSTS

Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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Racket One tracks sponsorship activity and brand partnerships across professional tennis.

Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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