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RacketOne Insights

Racket One editorial team, reporting on the global tennis industry. About us
News

Challenger Tour prize money to reach record $32.4 million in 2026

RacketOne Insights on 25 October 2025
This is another step to boost earnings for tennis players outside the top 100 and strengthen the...
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ITIA introduces financial and legal support for tennis players under investigationNews

ITIA introduces financial and legal support for tennis players under investigation

RacketOne Insights on 8 October 2025
The International Tennis Integrity Agency has launched a new support programme for players and...
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News

Linda Noskova becomes Czech No. 1 after strong Beijing performance

RacketOne Insights on 6 October 2025
The 20-year-old tennis player reached the final at the China Open, climbing to No. 17 in the WTA...
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Activations

Who sponsors Iva Jovic? US tennis breakout, the youngest tour champion since Gauff

RacketOne Insights on 29 September 2025
In September 2025, Iva Jovic scored a major breakthrough — at just 17, she captured her first...
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Industry Trends

Tennis leads in female TV viewership across all major British sports

RacketOne Insights on 25 September 2025
Sky Sports has identified tennis as the main driver of its growing female audience, The Guardian...
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Jannik SinnerGame Insights

Gill Gross argues Sinner’s progress hinges on adding variety without losing identity

RacketOne Insights on 21 September 2025
A tennis analyst commented on Jannik Sinner’s recent remarks about making his game more...
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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FEATURED POSTS

Australian Open and Bupa: a sponsorship bridging healthcare and tennis
RacketOne Insights on Oct 30, 2025

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    Racket One Insights 

    Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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