RacketOne Insights

ATP and TikTok launch Tennis Creator Network to reach younger fans

A new global partnership with TikTok is set to help the ATP connect with Gen Z and millennial...

Why Masters finals are now more often moving away from Sundays

The Cincinnati Open is set to finish on a Monday for the second year in a row. For fans it may...

Total prize money for WTA 125 tournaments set to hit record $6 million in 2025

According to the Women’s Tennis Association, this will give both rising and established players...

A new hope for French tennis: what makes Térence Atmane unique in the ATP Tour

At 23 years old, Térence Atmane made a strong statement in Cincinnati, coming through qualifying...

ATP players receive record $18.3 million from Masters profit sharing

In 2024, tennis players earned a record sum through profit sharing — a system in which...

Why has the serve-and-volley style disappeared from modern tennis?

Just a couple of decades ago, the serve followed by a lightning rush to the net was a fearsome...