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RacketOne Insights

Racket One editorial team, reporting on the global tennis industry. About us
Industry Trends

WTA strengthens presence in Poland: Eleven Sports secures rights until 2031

RacketOne Insights on 18 September 2025
Starting in 2027, all WTA tournaments, including the WTA Finals, will be broadcast exclusively...
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Game Insights

The turning point: how Alcaraz transformed his serve at the US Open

RacketOne Insights on 15 September 2025
Over the past two seasons, Carlos Alcaraz has established himself as a player capable of winning...
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Industry Trends

US Open final viewership: Alcaraz–Sinner hits decade high, up 82% from last year

RacketOne Insights on 11 September 2025
According to ESPN, the US Open 2025 men’s final between Carlos Alcaraz and Jannik Sinner...
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News

Sabalenka climbs to No. 1 in career prize money among active WTA players

RacketOne Insights on 7 September 2025
Until recently, she trailed Iga Swiatek, who had long led the list of active players by total...
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Industry Trends

Trump at the US Open: a historic visit, or an awkward twist?

RacketOne Insights on 6 September 2025
When Donald Trump takes his seat at Arthur Ashe Stadium on Sunday, it won’t just be another VIP...
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Game Insights

Deeper into the rankings. Which countries shape the global tennis Top 100

RacketOne Insights on 4 September 2025
A closer look at the ATP and WTA Top 100 by country gives us not just numbers, but a sense of...
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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FEATURED POSTS

Australian Open and Bupa: a sponsorship bridging healthcare and tennis
RacketOne Insights on Oct 30, 2025

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    Racket One Insights 

    Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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