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Racket One

Racket One editorial team, reporting on the global tennis industry. About us
Game Insights

Why Masters finals are now more often moving away from Sundays

Racket One on 18 August 2025
The Cincinnati Open is set to finish on a Monday for the second year in a row. For fans it may...
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News

Total prize money for WTA 125 tournaments set to hit record $6 million in 2025

Racket One on 15 August 2025
According to the Women’s Tennis Association, this will give both rising and established players...
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What makes Terence Atmane unique in the ATP TourGame Insights

A new hope for French tennis: what makes Térence Atmane unique in the ATP Tour

Racket One on 15 August 2025
At 23 years old, Térence Atmane made a strong statement in Cincinnati, coming through qualifying...
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News

ATP players receive record $18.3 million from Masters profit sharing

Racket One on 14 August 2025
In 2024, tennis players earned a record sum through profit sharing — a system in which...
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Game Insights

Why has the serve-and-volley style disappeared from modern tennis?

Racket One on 14 August 2025
Just a couple of decades ago, the serve followed by a lightning rush to the net was a fearsome...
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Venus Williams, recently focused on business, now returns to tennis.News

Venus Williams returns to US Open as broadcasters anticipate ratings boost

Racket One on 14 August 2025
Seven-time Grand Slam champion Venus Williams will make a surprise return to the US Open this...
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News

Tien stuns Rublev in Washington. The 19-year-old is now a rising giant slayer

Racket One on 24 July 2025
At the ATP 500 event in Washington, Learner Tien continued his breakout season with a statement...
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News

Boisson strengthens her position as the new face of French women’s tennis

Racket One on 21 July 2025
The player who surprised everyone at Roland-Garros has now won her first WTA title at the...
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Activations

Tecnifibre unites Świątek and Medvedev in padel — breaks digital records

Racket One on 16 June 2025
The French tennis equipment brand recently released its most successful digital campaign to date...
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Industry Trends

Viewership records set by Roland-Garros in France and Spain

Racket One on 12 June 2025
The epic clash between Carlos Alcaraz and Jannik Sinner captivated fans and drew a staggering...
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About racket one

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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FEATURED POSTS

Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

Racket One tracks sponsorship activity and brand partnerships across professional tennis.

Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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