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Racket One

Racket One editorial team, reporting on the global tennis industry. About us
Game Insights

The turning point: how Alcaraz transformed his serve at the US Open

Racket One on 15 September 2025
Over the past two seasons, Carlos Alcaraz has established himself as a player capable of winning...
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Industry Trends

US Open final viewership: Alcaraz–Sinner hits decade high, up 82% from last year

Racket One on 11 September 2025
According to ESPN, the US Open 2025 men’s final between Carlos Alcaraz and Jannik Sinner...
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News

Sabalenka climbs to No. 1 in career prize money among active WTA players

Racket One on 7 September 2025
Until recently, she trailed Iga Swiatek, who had long led the list of active players by total...
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Industry Trends

Trump at the US Open: a historic visit, or an awkward twist?

Racket One on 6 September 2025
When Donald Trump takes his seat at Arthur Ashe Stadium on Sunday, it won’t just be another VIP...
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Game Insights

Deeper into the rankings. Which countries shape the global tennis Top 100

Racket One on 4 September 2025
A closer look at the ATP and WTA Top 100 by country gives us not just numbers, but a sense of...
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ATP makes tennis analytics available to the whole tourGame Insights

Not just for the elite: ATP makes tennis analytics available to the whole tour

Racket One on 27 August 2025
Tennis IQ opens access to advanced stats and video analysis for around 2,000 ATP and Challenger...
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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