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RacketOne Insights

Racket One editorial team, reporting on the global tennis industry. About us
Venus Williams, recently focused on business, now returns to tennis.News

Venus Williams returns to US Open as broadcasters anticipate ratings boost

RacketOne Insights on 14 August 2025
Seven-time Grand Slam champion Venus Williams will make a surprise return to the US Open this...
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News

Tien stuns Rublev in Washington. The 19-year-old is now a rising giant slayer

RacketOne Insights on 24 July 2025
At the ATP 500 event in Washington, Learner Tien continued his breakout season with a statement...
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News

Boisson strengthens her position as the new face of French women’s tennis

RacketOne Insights on 21 July 2025
The player who surprised everyone at Roland-Garros has now won her first WTA title at the...
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Activations

Tecnifibre unites Świątek and Medvedev in padel — breaks digital records

RacketOne Insights on 16 June 2025
The French tennis equipment brand recently released its most successful digital campaign to date...
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Industry Trends

Viewership records set by Roland-Garros in France and Spain

RacketOne Insights on 12 June 2025
The epic clash between Carlos Alcaraz and Jannik Sinner captivated fans and drew a staggering...
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Game Insights

New era confirmed as Alcaraz wins five-set Roland-Garros thriller in Paris

RacketOne Insights on 11 June 2025
The Alcaraz–Sinner final was expected to be a battle — and it exceeded expectations, quickly...
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About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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FEATURED POSTS

Australian Open and Bupa: a sponsorship bridging healthcare and tennis
RacketOne Insights on Oct 30, 2025

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    Racket One Insights 

    Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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