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Tennis & Brands Report: Market insights on sponsorship and brand partnerships in professional tennis

Analysis of sponsorship activity across players, tournaments and federations – based on publicly available partnerships and brand activations.

News
Activations
Sponsors
Market Insights
Game Insights
Industry Trends
Courts & Clubs
Tennis Lifestyle
Game Insights

Who is Jiri Lehecka, the rising star who stunned Carlos Alcaraz?

22 February 2025 
Although the Czech player did not make it to the Qatar Open final, losing to Jack Draper in a...
Brasov is a captivating destination for tennis enthusiasts, offering scenic mountain views, rich history, and excellent tennis facilities.Tennis Lifestyle

Tennis trip: Brasov — a city of mountain views and Dracula’s legend

22 February 2025 
Discover one of Europe’s most beautiful tennis courts with a view of history. There are...
French National Tennis Center in ParisCourts & Clubs

How the ITF Recognition Program benefits training centers

20 February 2025 
National training centers (NTCs), established by national federations, serve as a tuning fork...
Jenson Brooksby sitting on the court, leaning against a green wall, holding his racket with a Dunlop bag beside him.Game Insights

Jenson Brooksby’s tennis style: what makes his game unique

13 February 2025 
Tennis analyst and blogger Gill Gross recently discussed American player Jenson Brooksby’s game....
Jannik Sinner working out in the gym, wearing a teal sweatshirt and black shortsGame Insights

Jannik Sinner reveals details of his preparation for major tournaments

11 February 2025 
Italian tennis player Jannik Sinner has shared an inside look at his basic training routine...
Ex-tennis player attends a tournament at his academy in SpainCourts & Clubs

Rafael Nadal Academy’s capitalization reaches $217 million

10 February 2025 
A new deal with a strategic investor has provided insight into the valuation of Rafael Nadal’s...
Game Insights

Who has won the most Australian Open titles in the last 10 years?

2 February 2025 
While many lists rank the greatest Australian Open champions in history, Racket One takes a...
Courts & Clubs

How many tennis clubs are in the world? The US still on top — see the list by country

25 January 2025 
The International Tennis Federation has revealed the number of tennis clubs worldwide today. Its...
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About racket one

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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FEATURED POSTS

Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

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Racket One tracks sponsorship activity and brand partnerships across professional tennis.

Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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