Market Insights
Tennis & Brands Report
Data & Methodology
About the Project
Contact Us
Search the blog
News
Lexus deepens ties with the ATP Tour: partnership extended through 2028
RacketOne Insights
on
7 November 2025
The Japanese automotive brand and the men’s professional tennis tour are deepening...
Industry Trends
The Tennis Ventures concept: what a unified ATP–WTA platform could mean
Pavel Petko
on
5 November 2025
Earlier this year, ATP Chairman Andrea Gaudenzi told Sports Business Journal that the...
News
ATP unveils updated logo identity ahead of 2026 brand rollout
RacketOne Insights
on
5 November 2025
The men’s tennis tour is moving toward a clearer, more cohesive visual system –...
Game Insights
How Jannik Sinner improved his first serve – insight from a tennis analyst
RacketOne Insights
on
3 November 2025
After his victory at the Paris Masters, where the Italian tennis player defeated Felix...
Activations
Australian Open and Bupa: a sponsorship bridging healthcare and tennis
RacketOne Insights
on
30 October 2025
The Grand Slam tournament has announced a multi-year partnership with a brand entering...
News
Tea Kovacevic from Bosnia and Herzegovina wins Tennis Europe Junior Masters U16
RacketOne Insights
on
27 October 2025
The 15-year-old claimed this prestigious trophy in her age group for the second year...
News
Challenger Tour prize money to reach record $32.4 million in 2026
RacketOne Insights
on
25 October 2025
This is another step to boost earnings for tennis players outside the top 100 and...
Courts & Clubs
Club president: “Padel hasn’t taken players from tennis – it added a second hobby”
Marina Oglobla
on
15 October 2025
The head of Estonia’s Tennise- ja Padeliklubi Fellin, Ott Ahonen explains why adding...
Game Insights
Who is Valentin Vacherot? From obscurity to a Shanghai Masters champion
Alena Soika
on
9 October 2025
The 26-year-old from Monaco had long been considered a tour outsider, sitting at No....
1
2
3
4
5
6
Back to top
