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The Tennis Ventures concept: what a unified ATP–WTA platform could meanIndustry Trends

The Tennis Ventures concept: what a unified ATP–WTA platform could mean

Pavel Petko on  5 November 2025 
Earlier this year, ATP Chairman Andrea Gaudenzi told Sports Business Journal that the...
ATP new logo during the 2026 brand identity update with a tennis player in action on the tour.News

ATP unveils updated logo identity ahead of 2026 brand rollout

Racket One on  5 November 2025 
The men’s tennis tour is moving toward a clearer, more cohesive visual system –...
Game Insights

How Jannik Sinner improved his first serve – insight from a tennis analyst

Racket One on  3 November 2025 
After his victory at the Paris Masters, where the Italian tennis player defeated Felix...
Activations

Australian Open and Bupa: a sponsorship bridging healthcare and tennis

Racket One on  30 October 2025 
The Grand Slam tournament has announced a multi-year partnership with a brand entering...
Tea Kovacevic plays a forehand during a clay-court match, wearing a Nike outfit and visor, using a Yonex racket.News

Tea Kovacevic from Bosnia and Herzegovina wins Tennis Europe Junior Masters U16

Racket One on  27 October 2025 
The 15-year-old claimed this prestigious trophy in her age group for the second year...
News

Challenger Tour prize money to reach record $32.4 million in 2026

Racket One on  25 October 2025 
This is another step to boost earnings for tennis players outside the top 100 and...
Courts & Clubs

Club president: “Padel hasn’t taken players from tennis – it added a second hobby”

Marina Oglobla on  15 October 2025 
The head of Estonia’s Tennise- ja Padeliklubi Fellin, Ott Ahonen explains why adding...
Game Insights

Who is Valentin Vacherot? From obscurity to a Shanghai Masters champion

Alena Soika on  9 October 2025 
The 26-year-old from Monaco had long been considered a tour outsider, sitting at No....
ITIA introduces financial and legal support for tennis players under investigationNews

ITIA introduces financial and legal support for tennis players under investigation

Racket One on  8 October 2025 
The International Tennis Integrity Agency has launched a new support programme for...
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Racket One Insights 

Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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