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News

Linda Noskova becomes Czech No. 1 after strong Beijing performance

Racket One on  6 October 2025 
The 20-year-old tennis player reached the final at the China Open, climbing to No. 17...
Game Insights

Tennis storylines of October: Shanghai without Alcaraz and the race for Turin

Alena Soika on  1 October 2025 
Your shortcut to the month ahead in tennis – highlighting moments that may shape...
Activations

Who sponsors Iva Jovic? US tennis breakout, the youngest tour champion since Gauff

Racket One on  29 September 2025 
In September 2025, Iva Jovic scored a major breakthrough — at just 17, she captured...
Industry Trends

Tennis leads in female TV viewership across all major British sports

Racket One on  25 September 2025 
Sky Sports has identified tennis as the main driver of its growing female audience,...
Jannik SinnerGame Insights

Gill Gross argues Sinner’s progress hinges on adding variety without losing identity

Racket One on  21 September 2025 
A tennis analyst commented on Jannik Sinner’s recent remarks about making his game...
Industry Trends

WTA strengthens presence in Poland: Eleven Sports secures rights until 2031

Racket One on  18 September 2025 
Starting in 2027, all WTA tournaments, including the WTA Finals, will be broadcast...
Game Insights

The turning point: how Alcaraz transformed his serve at the US Open

Racket One on  15 September 2025 
Over the past two seasons, Carlos Alcaraz has established himself as a player capable...
Industry Trends

US Open final viewership: Alcaraz–Sinner hits decade high, up 82% from last year

Racket One on  11 September 2025 
According to ESPN, the US Open 2025 men’s final between Carlos Alcaraz and Jannik...
Game Insights

Sabalenka and the Grand Slams in 2025: consistency without ease

Alena Soika on  10 September 2025 
From Melbourne to New York, a bird’s-eye view of the reigning force in women’s tennis...
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Racket One Insights 

Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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