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News

ATP players receive record $18.3 million from Masters profit sharing

Racket One on  14 August 2025 
In 2024, tennis players earned a record sum through profit sharing — a system in which...
Game Insights

Why has the serve-and-volley style disappeared from modern tennis?

Racket One on  14 August 2025 
Just a couple of decades ago, the serve followed by a lightning rush to the net was a...
Venus Williams, recently focused on business, now returns to tennis.News

Venus Williams returns to US Open as broadcasters anticipate ratings boost

Racket One on  14 August 2025 
Seven-time Grand Slam champion Venus Williams will make a surprise return to the US...
Game Insights

“We push each other forward”. Francesco Passaro on the key to Italy’s tennis rise

Alena Soika on  7 August 2025 
From clay courts in Perugia to ATP–level wins and a Top 100 debut, the 24–year–old...
Wimbledon’s Centre Court undergoing full renovationCourts & Clubs

Wimbledon starts renovation: why the tennis courts lose their grass every year

Marina Oglobla on  6 August 2025 
Just one day after the final, Wimbledon has started its annual large-scale renovation...
Corentin Moutet at the Australian Open 2020Game Insights

Corentin Moutet: street-school tennis with a French rap edge

Marina Oglobla on  31 July 2025 
In an era when tennis is becoming increasingly standardized and players’ behavior...
Croatia, Umag. Tennis stadiumIndustry Trends

What a modest tournament in Croatia did to keep fans engaged from the stands

Marina Oglobla on  25 July 2025 
Organizers of an ATP 250 tournament in Croatia teamed up with a local tech giant to...
News

Tien stuns Rublev in Washington. The 19-year-old is now a rising giant slayer

Racket One on  24 July 2025 
At the ATP 500 event in Washington, Learner Tien continued his breakout season with a...
Activations

Gucci in tennis: a distinctive style statement beyond competition

Yana Borisova on  23 July 2025 
While sportswear often emphasizes performance and ambition, Gucci offers a different...
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Racket One Insights 

Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

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