The US Open expands its partnership portfolio across technology, wellness and sports nutrition

RacketOne Insights on 26 August 2026
Racket One Insights tracks new partnerships and identifies signals from brands entering the...
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Game Insights

European presence in the ATP and WTA elite at year-end: Italy and Ukraine lead

RacketOne Insights on 31 December 2025
And which major countries are missing from the global top 30.
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WTA and Mercedes-Benz partnership announcement featuring WTA leadership, Billie Jean King and Mercedes-Benz executivesIndustry Trends

Mercedes-Benz steps up in women’s tennis. What matters in the WTA deal?

Pavel Petko on 16 December 2025
A closer look at the deal between the automotive brand and the global women’s tennis tour....
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Coco Gauff begins her partnership with Mercedes-BenzNews

Coco Gauff signs global ambassador deal with Mercedes-Benz

RacketOne Insights on 9 December 2025
The premium carmaker has entered into a sponsorship agreement with 21-year-old American tennis...
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Activations

What to know about UTS London partners and the role of Victorian Plumbing

RacketOne Insights on 4 December 2025
Ultimate Tennis Showdown returns to London: the season’s final stage will take place on 5–7...
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News

ATP Finals title match draws 6.7m viewers on Italian TV amid rising interest

RacketOne Insights on 25 November 2025
The ATP said the Nitto ATP Finals championship match between Carlos Alcaraz and Jannik Sinner,...
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