And which major countries are missing from the global top 30.
In the men’s rankings, Italy leads all European nations in top-30 representation. The country combines depth with top-end quality, including two players ranked inside the top 10.
Italy — 4 players (2. Jannik Sinner, 8. Lorenzo...
A closer look at the deal between the automotive brand and the global women’s tennis tour.
After the end of its long-running title partnership with Hologic, WTA did not leave the top sponsorship slot vacant for long.
The new long-term partnership was officially announced in December at...
The premium carmaker has entered into a sponsorship agreement with 21-year-old American tennis star Coco Gauff, who is already a two-time Grand Slam singles champion and finished the season ranked No. 3 in the WTA standings.
Christina Schenck, Vice President of Digital Technologies,...
Ultimate Tennis Showdown returns to London: the season’s final stage will take place on 5–7 December 2025 at the Copper Box Arena.
The format remains unmistakably UTS — short eight-minute quarters, tactical cards, a fast rhythm of play, and a more open, expressive atmosphere. Among the...
The ATP said the Nitto ATP Finals championship match between Carlos Alcaraz and Jannik Sinner, played on 23 November and won by the Italian, drew more than 6.7 million viewers on linear television in Italy.
This is the highest figure among the publicly available Italian TV audience data for...
A story of how a family-run car business from Athlone entered tennis through real involvement in a club rather than standard marketing.
When people think of sports sponsorship, they usually picture global partnerships – car manufacturers on Formula 1 cars, logos on stadiums or brands at...
How the tennis player’s earnings break down across his key performances.
Despite being forced to miss several months of the season due to a doping case, the tennis player still finished 2025 with impressive prize money – $19,120,641. This amount includes not only his earnings in singles but...
Carlos Alcaraz’s primary agent is Albert Molina – the man often seen in his player box at tournaments.
Albert Molina, a native of Murcia, previously represented David Ferrer and Nicolás Almagro. Before moving into athlete representation, he earned a degree in physical education and worked as...
The Japanese automotive brand and the men’s professional tennis tour are deepening their long-term commitment.
Lexus entered the ATP ecosystem in 2023 through the season-ending events and then expanded its presence across a selection of ATP tournaments — including the Nitto ATP Finals, the...
Earlier this year, ATP Chairman Andrea Gaudenzi told Sports Business Journal that the ATP and WTA are exploring the creation of a shared commercial structure and are already in discussions about what such a model could look like.
The idea is to consolidate selected global media rights, data...
