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Corentin Moutet at the Australian Open 2020Game Insights

Corentin Moutet: street-school tennis with a French rap edge

Marina Oglobla on 31 July 2025
In an era when tennis is becoming increasingly standardized and players’ behavior meticulously...
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Croatia, Umag. Tennis stadiumIndustry Trends

What a modest tournament in Croatia did to keep fans engaged from the stands

Marina Oglobla on 25 July 2025
Organizers of an ATP 250 tournament in Croatia teamed up with a local tech giant to let fans...
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News

Tien stuns Rublev in Washington. The 19-year-old is now a rising giant slayer

Racket One on 24 July 2025
At the ATP 500 event in Washington, Learner Tien continued his breakout season with a statement...
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Activations

Gucci in tennis: a distinctive style statement beyond competition

Yana Borisova on 23 July 2025
While sportswear often emphasizes performance and ambition, Gucci offers a different...
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News

Boisson strengthens her position as the new face of French women’s tennis

Racket One on 21 July 2025
The player who surprised everyone at Roland-Garros has now won her first WTA title at the...
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Game Insights

Swiatek’s grass breakthrough wasn’t just about winning Wimbledon

Alena Soika on 15 July 2025
In recent years, the women's draw at Wimbledon has felt like a tournament of surprise champions:...
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Game Insights

Technology vs. instinct: why AI line judges are drawing player backlash

Marina Oglobla on 11 July 2025
In 2025, Wimbledon made a historic move: for the first time, the tennis tournament replaced all...
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Game Insights

The grass season as a stress test: why Wimbledon 2025 has already made history

Alena Soika on 8 July 2025
This year’s Wimbledon is shaping up to be one of the most unpredictable tournaments in recent...
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Courts & Clubs

Historic tennis club AELTC installs solar thermal system at Wimbledon pavilion

Marina Oglobla on 7 July 2025
The All England Lawn Tennis and Croquet Club, the organization behind the Wimbledon...
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News

Who thrives on grass: European players ready to surprise at Wimbledon

Alena Soika on 1 July 2025
Over the past few weeks, all the key grass-court tournaments have wrapped up — Stuttgart,...
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About racket one

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

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Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

Racket One tracks sponsorship activity and brand partnerships across professional tennis.

Insights are based on publicly available sponsorship announcements, brand activations and other open sources.

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