• Market Insights
  • Tennis & Brands Report
  • Data & Methodology
  • About the Project
  • Contact Us
Game Insights

Deeper into the rankings. Which countries shape the global tennis Top 100

Racket One on 4 September 2025
A closer look at the ATP and WTA Top 100 by country gives us not just numbers, but a sense of...
Read more
Top 5 tennis players on TikTok. Why Jannik Sinner is left behindIndustry Trends

Top 5 tennis players on TikTok. Why Jannik Sinner is left behind

Marina Oglobla on 30 August 2025
TikTok has become an arena for attention, and tennis cannot afford to stand aside – even if many...
Read more
ATP makes tennis analytics available to the whole tourGame Insights

Not just for the elite: ATP makes tennis analytics available to the whole tour

Racket One on 27 August 2025
Tennis IQ opens access to advanced stats and video analysis for around 2,000 ATP and Challenger...
Read more
Game Insights

Petra Kvitova left with dignity, but without the industry’s applause

Pavel Petko on 26 August 2025
The Czech player, who turned 35 this year, announced her retirement after a first-round defeat...
Read more
Game Insights

Alexandra Eala – the new hope of Philippine tennis. Could this spark a boom?

Racket One on 25 August 2025
The 20-year-old Alexandra Eala’s victory at the US Open was a historic breakthrough – not only...
Read more
Courts & Clubs

All-Love Racquet Club turns a Harlem street into a tennis festival

Racket One on 24 August 2025
This case from New York shows how a local collective can attract attention and sponsors without...
Read more
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9

About racket one Insights

We monitor sponsorship announcements, social media activations, and other publicly available signals to understand how commercial partnerships develop in professional tennis.

Our flagship product, the Tennis & Brands Report, compiles these observations into structured insights on sponsorship trends and brand activity across professional tennis.

  • LinkedIn

FEATURED POSTS

Australian Open and Bupa: a sponsorship bridging healthcare and tennis
Racket One on Oct 30, 2025

    Get tennis sponsorship insights in your inbox


    By submitting this form, you agree to our Privacy Policy.

    Racket One Insights 

    Structured analysis of tennis sponsorship, based on brand activations, partnerships, and market signals, presented in the annual Tennis & Brands report.

    Linkedin

    Contact Us

    16-1 Aukstaiciu St, Vilnius, 11341, Lithuania

    racketone.main@gmail.com

    © 2026 — Racket One Insights. All Rights Reserved.

    Back to top